Guest Lecture On Campus to Corporate Transition
(Chief Strategy Officer of Mint Book)
Time: 10:00 am-11:00 am
Venue: Mini Audi-II
Master of Ceremony: Mr. Romy Sunny
Chief Guest's Introduction: Mr. Pranay
Vote of Thanks: Ms. Samreen
Mr.Bala Krishna Murthy, enlightened students minds on corporate cultures and startups. He discussed on the scope of new business ventures and strategies to cope up with the high competition in the market. He showed a video first which highlighted the importance of working and coordinating as a group. Then he asked one question to the entire group “What is the best way to beat competition?” Students came out with different answers. He motivated the students to answer openly and doesn’t matter whether the answer is right or wrong. To give apt answer he presented the case study of “Cavinkare “how they conquered the market with 1 Re Chik shampoo. How they faced the competition and its success stories. Finally he concluded with blue ocean strategy adopted by the company.
He addressed nearly 200 students and the session was very interactive. He motivated the students to face the corporate world. He challenged the students to start up a new business if they wish, by assuring the availability of assistance given to new entrepreneurs.