BA Visual Communication

BA Visual Communication course prepares students with the needed background of art history and the philosophical underpinnings of art, along with the technical skills that one can utilize to produce aesthetic media content for conventional media as well as the new age media. This course is structured in a manner that it enables students to acquire artistic and technical skills in photography, videography, sound design, film making, print design and production, animation, web designing and advertising, thereby making them industry ready.

 Activities

The department empowers the media aspirants through numerous curricular and co-curricular activities, helping them to be resourceful and competitive in the ever changing media scenario. National Conferences and Seminars, International Lecture Series, Expert Lectures, Alumni Talk Series, Workshops, Fests, Exhibitions etc are organized regularly to gain exposure to changing media and academic spaces.

Techne    Student Productions    Visual Corner    Exhibition


Eligibility for Admission
A student securing 40% aggregate marks including languages in P.U.C / 10 +2 / Pre University equivalent course is eligible.

Core Courses as per NEP (National Educational Policy 2020) - 2021-2024

Semester

Credits

Paper Title

I

3

Fundamentals of Photography

2

Fundamentals of Photography [Practical]

3

Graphic Design

2

Graphic Design [Practical]

3

Introduction to Visual Communication

II

3

Branding

2

Branding [Practical]

3

Print Design and Production

2

Print Design and Production [Practical]

3

History of Visual Art

III

3

Introduction to Film Art

2

Introduction to Film Art [Practical]

3

Advanced Photography

2

Advanced Photography [Practical]

3

Media Law and Ethics

IV

3

Screenplay Writing

2

Screenplay Writing [Practical]

3

Sound Design for Visual Media

2

Sound Design for Visual Media[Practical]

3

Communication Theories

V

3

Cinematography and Lighting

2

Cinematography and Lighting [Practical]

3

Fundamentals of Film Editing

2

Fundamentals of Film Editing [Practical]

3

Narrative and Non Narrative Writing

3

World Cinema/ Indian Cinema 

3

Digital Art [Practical]

VI

3

Introduction to Advertising

2

Introduction to Advertising [Practical]

3

Television Production

2

Television Production [Practical]

3

Film Theories

3

Portraiture Photography Production / Product Photography Production [Practical]


Courses for 2020-23 batch only

CORE SUBJECTS

SEMESTER I

Introduction to Visual Communication
Communication Theories
Art and Visual Perception

SEMESTER II

Media Laws and Ethics
Film Aesthetics
Design Aesthetics

SEMESTER III

Media Management
Corporate Communication
Scripting and Storyboarding

SEMESTER IV

Sound Design for Visual Media
Photography I
Print Design and Production
Sound Design for Visual Media [Practical]
Photography I [Practical]
Print Design and Production [Practical]

SEMESTER V

Photography II
Animation and Motion Graphics
Print Advertising
Television Programme Production I
Photography II [Practical]
Animation and Motion Graphics [Practical]
Print Advertising [Practical]
Television Programme Production I [Practical]

SEMESTER VI

Advertising for Electronic Media
Television Programme Production II
Web Designing
Advertising for Electronic Media [Practical]
Television Programme Production II [Practical]
Web Designing [Practical]
Visual Communication Project
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