BSc Visual Communication - Kristu Jayanti University

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About the Programme

The BSc Visual Communication programme at Kristu Jayanti (Deemed to be University) is designed to develop creative professionals who can combine visual storytelling, design, technology and communication to create meaningful and engaging content. The programme provides a strong foundation in Graphic Design, Photography, Screenplay Writing and Storyboarding, Cinematography and Lighting, Film Editing, Advertising, Animation, VFX, UI/UX, Branding and Digital Media with an emphasis on both conceptual thinking and practical execution.

Through hands-on learning, industry-oriented projects, internships and professional practice, students learn to communicate ideas effectively across print, film, digital and interactive platforms. The programme is highly relevant to the evolving creative economy, preparing graduates with the technical skills, creative problem-solving abilities and professional portfolios needed for careers in Advertising, Design, Film and Television, OTT, Animation and VFX, Digital Marketing, UI/UX and other emerging media industries.

Visual Storytelling & Design

Combines graphic design, photography, filmmaking, animation, VFX, and UI/UX to shape versatile creative leaders.

Hands-on & Practical Mastery

Intensive lab training, live projects, studio workflows, and industry internships across print, film, and digital platforms.

Industry-Ready Creative Portfolio

Prepares graduates with technical skills, creative problem solving, and professional portfolios for the global creative economy.

BSc Visual Communication students
CAREER PATHWAYS

Future Careers

Career Roles

UI/UX Designer
Graphic Designer
Brand Designer / Brand Strategist
Art Director
Film Director
Cinematographer
Film Editor / Video Editor
Animation & VFX Artist
Motion Graphics Designer
Photographer / Visual Storyteller
Digital Content Creator
Copywriter
Screenwriter
Advertising Creative
Marketing & Digital Marketing Specialist
Social Media Content Strategist
Visual Communication Designer
Interaction Designer
Production Designer
Creative Director
Visual Content Specialist

Employment Sectors

Advertising & Creative Agencies
Branding & Design Studios
Film & Television Production Houses
OTT & Digital Media
Animation & VFX Studios
Gaming & Interactive Media
Photography & Visual Content Studios
Publishing & Editorial Media
News & Media Organizations
Digital Marketing & Social Media
UI/UX & Product Design Firms
Web & Mobile App Development
E-commerce & Retail
Corporate Communications & Marketing
Public Relations & Media Agencies
Event & Experiential Marketing
Architecture & Interior Design
Education & E-learning / Higher Education
Non-Profit & Development Organizations
Government & Public Communication
Freelance & Independent Creative Practice
FOR A COMPLETE ACADEMIC PICTURE

Programme At a Glance

A comprehensive overview of the BSc Visual Communication structure, focus areas, and hands-on studios.

Programme Title: BSc Visual Communication

Duration: 3 Years / 4 Years (Honours)

Study Mode: Full Time

Core Academic Focus Areas: Graphic Design & Visual Identity, Digital Photography & Photojournalism, Screenplay Writing & Storyboarding, Cinematography & Lighting, Film & Video Editing, Advertising & Branding, Animation, VFX & UI/UX Design

Hands-on Practicals & Studios: Graphic Design Practical, Photography Practical, Screenplay & Storyboarding, Cinematography & Lighting, Film Editing Practical, Advertising & Visual Media

Eligibility Criteria & Fee Structure Apply Now
CURRICULUM MATRIX

Programme Matrix

Comprehensive semester-wise course distribution covering photography, graphic design, cinematography, UI/UX, film editing, and creative research.

Semester I

Fundamentals of Photography
Fundamentals of Photography Practical
Graphic Design
Graphic Design Practical
Conversations: Words, Worlds and the Self
Any One to be Opted (Language)
  • • Kannada Kasthuri I
  • • Kala Koustubha
  • • Foundational English Language Skills
Visual Aesthetics
Extended Curricular and Extension Activity
Health and Wellness

Semester II

Branding
Branding Practical
Print Design and Production
Print Design and Production Practical
Multidisciplinary Course
Language in Practice: Texts and Transformations
Any One to be Opted (Language)
  • • Kannada Kasthuri II
  • • Kala Ratna
  • • Applied English Communication
Copywriting
Extended Curricular and Extension Activity
Understanding India

Semester III

Introduction to Film Art
Introduction to Film Art Practical
Advanced Photography
Advanced Photography Practical
Multidisciplinary Course as per Annexure
Social Media Marketing
Extended Curricular and Extension Activity
Indian Knowledge System

Semester IV

Digital Art
Digital Art Practical
Scripting and Storyboarding
Scripting and Storyboarding Practical
Introduction to Cultural Studies
Multidisciplinary Course as per Annexure
Prompt Engineering for Creative Communication
Environmental Science

Semester V

Sound Design for Visual Media
Sound Design for Visual Media Practical
UI/UX Design
UI/UX Design Practical
Research Methodology
Any One to be Opted (Discipline Specific Elective)
  • • World Cinema
  • • Indian Cinema
Internship

Semester VI

Cinematography and Lighting
Cinematography and Lighting Practical
Fundamentals of Film Editing
Fundamentals of Film Editing Practical
Film Theories
Any One to be Opted (Discipline Specific Elective)
  • • Integrated Marketing Communication
  • • Communication Theories
Research Project
CHECK IF YOU QUALIFY

Eligibility Criteria

Review the mandatory academic qualifications and minimum score criteria required for admission.

Candidates who have completed Higher Secondary (10+2 / PUC) in any stream from a recognised board with a minimum of 40% aggregate or equivalent CGPA are eligible to apply.

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PROGRAMME HIGHLIGHTS

Curriculum Highlights

Distinctive academic features and studio-driven modules defining graduate excellence in visual communication.

Comprehensive Visual Foundation

Integrates Graphic Design, Photography, Cinematography, Editing, Advertising, Animation, UI/UX and Visual Effects.

Studio-Based Learning

Extensive hands-on practical sessions in advanced TV studios, editing suites, audio labs, and photography studios.

Creative Electives

Specialised tracks in Documentary Filmmaking, Brand Identity, Broadcast Design, and AR/VR technologies.

Industry Internship

Mandatory internship providing real-world exposure across advertising agencies, media houses, and production studios.

Portfolio Development

Rigorous capstone project and professional portfolio creation preparing graduates for immediate career entry.

LEARNING OBJECTIVES

Programme Specific Outcomes (PSOs)

Targeted competencies and practical mastery achieved by graduates throughout their academic journey.

PSO1: Identify visual elements, design principles, technical specifications, and production workflows used in professional visual communication practice.

PSO2: Analyze visual compositions, narratives, and audience responses using visual communication theories.

PSO3: Create professional quality media content and communication strategies using industry-standard tools and production techniques.

PSO4: Execute research-driven visual communication solutions using systematic research for communication and branding challenges.

YOUR PATH TO SUCCESS

Why to Choose This Programme?

Key strengths, experiential learning, and strategic career advantages offered by the programme.

The BSc Visual Communication programme at Kristu Jayanti University offers a dynamic learning environment where visual storytelling, design, technology, and strategic communication converge. Students are nurtured to become multidisciplinary creative practitioners capable of navigating and leading within the rapidly evolving global creative economy.

Choosing this programme enables students to:

  • Hands-on Lab Training: Practical exposure to Graphic Design, Photography, Filmmaking, Animation, VFX, UI/UX and Digital media.
  • Faculty Mentorship: Guidance from experienced faculty to strengthen creative thinking, technical skills and project development.
  • Industry Exposure: Internship opportunities and industry-oriented learning to connect classroom knowledge with professional practice.
  • Industry-Relevant Skills: Training in contemporary tools, technologies and production workflows used across creative industries.
  • Multidisciplinary Learning: Opportunity to explore diverse areas including Branding, Film, Advertising, Digital Media, Animation and Interaction Design.
  • Professional Portfolio: Continuous project-based learning helps students build a strong portfolio for higher education and career opportunities.
  • Research & Innovation: Research Methodology and final Research Projects encourage creative problem-solving and independent exploration.
  • Infrastructure: A state-of-the-art facility for media teaching, training, research and production. Provides hands-on learning using industry-standard tools and workflows.