Co-Curricular Activities

2024-2025

Student Development Programme on “Mastering HR Skills for Organizational Excellence”
Date: 02 April 2025
The Department of Management organised a Student Development Programme on “Mastering HR Skills for Organizational Excellence” for the Second Year BBA students on 2nd April 2025 at 10:00 am. This session was designed to equip students with fundamental HR skills necessary to enhance organizational effectiveness and develop practical competencies in talent management, employee relations, and leadership, ensuring they gained a comprehensive understanding of HR functions.

The Resource Person, Ms. Athulya Nair, Senior Analyst from Walmart, focused on core HR functions such as recruitment, selection, performance management, and compensation strategies. Students learned how to align HR practices with business objectives and enhance workforce efficiency. The session emphasized training and development, career planning, and employee engagement strategies, providing insights into fostering a learning culture and promoting continuous professional growth within an organization.

The programme covered the role of technology in HR, workforce analytics, and data-driven decision-making. Students gained knowledge of HR software applications that enhance efficiency in talent management and compliance. A special focus was placed on understanding the values Walmart seeks in candidates during recruitment, including integrity, customer service orientation, and teamwork. Additionally, students developed key HR skills such as effective communication, workforce analytics, project management, and leadership. Competencies essential for HR excellence—such as data management, operational excellence, and continuous improvement—were also explored. The programme introduced the P1, P2, P3, and P4 progress levels, helping students assess their mastery of HR skills and plan for continuous professional development.

By the end of the Student Development Programme on “Mastering HR Skills for Organizational Excellence,” students had gained a strong foundation in key HR functions, including recruitment, selection, performance management, and compensation strategies. They developed practical competencies in talent management, employee relations, and leadership, aligning HR practices with organizational goals. Additionally, students understood the role of technology in HR, workforce analytics, and data-driven decision-making. With a focus on Walmart’s recruitment values and essential HR skills, they enhanced their communication, project management, and operational excellence. This session prepared them for professional growth and successful HR careers.

International Tour to Singapore and Malaysia
Date: 25 to 30 March 2025
Department of Management and Department of Professional Management Studies have planned and executed an international educational tour to Singapore and Malaysia from 25 to 30 March 2025.

Singapore is a modern city-state renowned for its cleanliness, efficiency, and futuristic architecture. highlights include marina bay sands, the gardens by the bay, and the bustling street food scene at hawker centers. it’s a melting pot of cultures, making it a great place to experience a blend of traditions and modernity in a compact, easily navigable setting. Malaysia is known for its diverse culture, lush landscapes, and vibrant cities. from the bustling streets of Kuala Lumpur with its iconic Petronas twin towers, and there's a lot to explore. Both countries are known for their warm hospitality and offer a great mix of urban and natural.

Students have gained first-hand experience of diverse cultures and traditions. They also observed modern city planning, sustainable development, and public transport systems. Visits to museums and heritage sites enhanced their understanding of colonial and multicultural histories. Traveling in a group encouraged cooperation, time management, and responsibility.

The international tour to Singapore and Malaysia was a great success. It provided a well-rounded global perspective that goes beyond classroom learning. We thank the school management, organizing committee, parents, and travel coordinators for making this enriching experience possible.

Innovatio
Date: 10 March 2025
The Department of Management at Kristu Jayanti College, Autonomous Bengaluru, Organised "Innovatio" with the theme ‘The Vikas’ on 10th March 2025. This event aimed to foster creative business plan ideas. Innovatio 2025 was an engaging Business Plan Competition which provided a platform for aspiring entrepreneurs in strategic decision-making, financial planning, and business model development. As "The Vega of Innovation," this competition offered a platform for participants to demonstrate their entrepreneurial skills in a structured, competitive environment.

The event structure includes the following rounds: Round 1 will be the Entrepreneurial Quiz, followed by Round 2, where participants will present their Business Idea/Concept. In Round 3, they will deliver a Feasibility Analysis Presentation. Round 4 will involve an Industry Auction, and the event will culminate in Round 5 with the Business Plan Presentation. INNOVATIO proved to be an enriching experience, fostering entrepreneurial thinking and strategic problem-solving among students. The event witnessed enthusiastic participation, with students demonstrating exceptional creativity and business acumen across all three rounds.

Social Entrepreneurship
Date: 03 March 2025
The Department of Management at Kristu Jayanti College, Autonomous, Bengaluru, successfully organised “YES CAN” The Entrepreneurship and Innovation Centre (EIC), in collaboration with the Department of Management, successfully organized YES CAN – 2025, a Young Entrepreneurship Series on 03.03.2025 which focused on Collaboration and Networking. Mr. Aravind Suresh Bhati is the Co-Founder of Overleveraged, a venture focused on innovative financial solutions was the guest speaker. With a strong background in entrepreneurship and business strategy, he has been actively involved in fostering social entrepreneurship and impact-driven business models. His expertise spans business development, financial structuring, and sustainable entrepreneurship, making him a valuable resource for aspiring entrepreneurs. The event aimed to inspire and educate students on the importance of entrepreneurship, innovation, and the power of networking in building successful ventures. He discussed about Social entrepreneurship which referred to the process of using business strategies to solve social and environmental challenges. Unlike traditional businesses that focus primarily on profit, social enterprises balance financial sustainability with social impact.

Cultural Exchange by Students - Exploring Nagaland
Date: 01 March 2025
Department of Management, Kristu Jayanti College, Bangalore had conducted a talk on Cultural Exchange Programme – Exploring Nagaland for the first-year students on 01/03/2025. 69 students from BBA F section participated. The main objective of the programme was to explore the rich cultural diversity of the islands, including the indigenous tribes, their traditions, languages, and way of life .Further they discussed about the Ancient and Pre-Colonial History, Role of Nagaland in the World War II, Naga Peace Accord and Current Situation. Students gained good understanding about the culture of Nagaland.

Skill Development Activity on Career Essentials and Resume Building
Date: 14 February 2025
The Department of Management organized a Skill Development Activity on "Career Essentials and Resume Building" on February 14, 2025, to equip students with essential career development skills and enhance their ability to craft impactful resumes. Conducted by Dhruv Dhona and R. Angelin from the BBA F section, the session covered crucial aspects such as career planning, goal setting, professional networking, and personal branding.

A significant focus was placed on resume building, where students learned about structuring resumes effectively, avoiding common mistakes, tailoring resumes to job descriptions, and applying professional formatting. The interactive session allowed students to seek guidance, receive personalized feedback, and refine their resumes. Attended by 65 students, the session proved highly beneficial, offering practical insights that boosted their confidence and employability. The initiative was well-received, highlighting the need for similar workshops in the future to support students in their career growth.

Peer Insight Session on Hands-On Marketing Tools
Date: 07 February 2025
A Peer Insight Session on Hands-On Marketing Tools was conducted on February 7, 2025, from 10:00 am to 11:50 am for VI BBA Marketing Specialization (Batch 1 and Batch 2), benefiting 140 students. The session featured Dhanush Kumar N, Harsh Bhargava, and Srijan A H, students from the Department of Management, VI BBA, who provided practical insights into various marketing tools and their applications. Through interactive demonstrations and real-world case studies, they introduced essential digital marketing techniques, data analytics tools, and consumer engagement strategies. The hands-on approach encouraged active participation, fostering a deeper understanding of modern marketing practices.

The session emphasized the importance of technology-driven marketing solutions and how students can leverage data analytics for strategic decision-making. The peer-led format allowed for an engaging and relatable learning experience, promoting knowledge-sharing and skill development among participants. Students actively engaged in discussions, applied concepts through live exercises, and explored innovative marketing strategies. The session not only enhanced their technical proficiency but also prepared them for real-world challenges in the marketing domain, reinforcing the value of experiential learning.

Overview of Budget 2025
Date: 03 February 2025
On February 3, 2025, an insightful session titled "Overview on Budget 2025" was conducted from 2:30 PM to 3:30 PM by the students of BBA Section A, VI Semester. The presentation team comprised Ayushi Thakur, Abhijeet Pandey, Aishwarya Lalu, Akshay Pratap Singh, Aleena Sam Thomas, and Alex David Toppo. The activity was facilitated by Dr. Jaspreet Kaur, Faculty, Department of Management.

The session aimed to provide a comprehensive analysis of the key highlights and implications of the Union Budget 2025. The presenters delved into various aspects, including policy changes, fiscal allocations, and their impact on diverse sectors such as agriculture, education, healthcare, and infrastructure. Specific emphasis was placed on the government's measures to boost economic recovery, address unemployment, and promote sustainability through green initiatives.

The session was well-structured, with each presenter contributing their expertise and delivering their insights with clarity and confidence. The use of statistical data, graphical representations, and real-world examples enhanced the audience's understanding of complex budgetary concepts.

The interactive Q & A session at the end allowed participants to seek clarifications and share their perspectives, fostering a deeper engagement with the subject. Overall, the activity was a valuable learning experience for all attendees, encouraging critical thinking and providing a clear understanding of Budget 2025 and its potential impact on the Indian economy.

Cultural Exchange by Students - Exploring Andaman and Nicobar
Date: 01 February 2025
Department of Management, Kristu Jayanti College, Bangalore had conducted a talk on Cultural Exchange Programme – Exploring Andaman and Nicobar for the first-year students on 01/02/2025. 69 students from BBA F section participated. The main objective of the programme was to explore the rich cultural diversity of the islands, including the indigenous tribes, their traditions, languages, and way of life .Further they discussed the historical importance of the islands, including their role in the freedom struggle, the infamous Cellular Jail, and other key historical landmarks. Students gained good understanding about the culture of Andaman and Nicobar. Also the programme combines cultural learning with environmental exploration, promoting sustainable practices and conservation efforts.

Marketing Quiz
Date: 15 November 2024
Department of Management, Kristu Jayanti College, Bangalore had conducted a marketing quiz for the first-year students on 15/11/2024. 69 students from BBA F section participated in the quiz. The main objective of the quiz was to assess the knowledge and understanding of marketing concepts among participants. Students exhibited a good understanding about the various brands and also 7ps concept in marketing. Students were divided into various groups. The presenters tried to include various concepts like Branding, Pricing, Promotion and also online marketing in the quiz. Students had good knowledge about the various concepts in marketing. The quiz not only helped to introduce the marketing concepts to the students but also helped to make the students understand how the marketing concepts could be applied in the real-world scenario. Students had given positive feedback about the quiz.

Skill Development Activity-“Business Quiz
Date: 14 November 2024
Department of Management organized a Skill Development Activity-“Business Quiz” for III BBA E Section aimed at equipping students with essential tools and strategies to enhance their knowledge in business process. Skill development activities play a vital role in shaping students' academic and professional journeys by bridging theoretical knowledge with practical applications. With this goal in mind, a Business Quiz was organized as part of a student skill development initiative. The event was structured to provide a competitive yet collaborative platform for students to enhance their understanding of business concepts, trends, and problem-solving abilities. The quiz also aimed at fostering critical thinking, teamwork, and decision-making skills among participants while creating an engaging and intellectually stimulating environment. The activity witnessed enthusiastic participation from students, with each team displaying commendable preparation and teamwork. The competitive spirit was evident as teams strategized their responses and managed their time effectively. Several teams demonstrated exceptional knowledge of current market trends and innovative approaches to problem-solving, reflecting the quality of preparation and their understanding of business fundamentals.

Skill Development Activity on “Build a Business”
Date: 08 November 2024
Department of Management organized Skill Development Activity on “Build a Business” for V Semester BBA E section students on 8th November 2024, that aimed at fostering entrepreneurial and business management skills among the students. The event, designed in the format of stimulated business-building exercise, encouraged students to apply theoretical concepts of business management in practical setting. Through this activity, the participating students were given an opportunity to learn the foundational elements of starting and managing a business, including strategy, resource management and collaboration. The activity focused on enhancing the participants’ decision -making skills, leadership, and teamwork skills essential for real world business environment. The concepts ranged from existing products like Blueberry playbook to unthinkable products like Cheetos Lip Balm driving students towards an extra layer of creativity. Each team had to present their business plan in the most appealable way based on which they would be questioned by the other teams displaying an overall fun and interactive learning session.

The "Build a Business" activity provided students with valuable insights into various key skills necessary for success in the business world. Through the exercise, participants enhanced their communication abilities, teamwork, and emotional intelligence, enabling them to build stronger interpersonal relationships. They applied creative problem-solving techniques, demonstrated adaptability in responding to challenges, and exhibited foundational leadership qualities. Overall, the experience contributed significantly to the students' personal and professional growth, preparing them to thrive in real-world business settings.

Koushala
Date: 07 November 2024
Department of Management (UG), Kristu Jayanti College, (Autonomous), conducted Marketing Exhibition. The Chief Guest of the session was Mr. Nishant K.P, Product Training Manager, Acceldata . Chief Guest had addressed gatherings and shares his experience which motivated the students.

KOUSHALA an exhilarating Management Exhibition showcasing innovative marketing strategy and models developed by the students of Department of Management, Kristu Jayanti College was held on 07/11/2024. The event drew 32 teams consisting of 4 participants. Exhibitors displayed creative models which displayed various marketing themes. Koushala helped students to understand various marketing concepts, Students gained immense experience featuring over 32 models, carefully crafted to address diverse marketing challenges and opportunities. They crafted models which consisted of old age home, Hospitality industries and other various businesses. Diverse culture of students from different part of country also resulted in creative ideas and models. In today’s market, understanding diversity and cultural nuances is crucial for business to thrive and therefore market model created by students acknowledged the diversity of consumers. Students were highly successful for integrating diversity and cultural considerations in the market models.

Inquizitive 2024 - Business Quiz Competition
Date: 05 November 2024
Inquizitive 2024, A Business Quiz competition organized by the Department of Management (BBA) to inculcate the Interest towards current affairs in business and a culture of quizzing among BBA students. The quiz also aims at bringing the best talent among the students and developing knowledge about business affairs. The competition had two prelims conducted on 22nd October, 2024 and 30th October, 2024 and the finals were conducted on 05th November, 2024. The students were divided into teams of 2 each and totally 89 teams were registered for the competition. The two prelims which consisted of MCQ type of questions, Guess the Personality, etc on different topics like advertisement, company logos, taglines, etc. were conducted for the teams.

Outcome: Inquizitive 2024 – a business quiz competition provides a platform to the students to develop their knowledge especially in the business sector. In this competition, students learned to improve their IQ in the field of business and also it develops their self-confidence to take part in this kind of event in the future. Over all Six teams out of 89 teams were selected for Finals, the first prize and second prize winning teams were awarded with trophies and certificates, and third prize winning team was given certificates.

Anveshan- Research paper presentation
Date: 29 October 2024
Department of Management (UG), Kristu Jayanti College (Autonomous), organized Anveshan- Research paper presentation competition on 29th October 2024. The Program was designed for final year BBA students to showcase their research work and gain recognition for their efforts. Dr. Praveen Madhu, Business Head, Triton Valves, inaugurated the event and delivered an insightful talk emphasizing how research is relevant in routine and practical scenarios. Illustrating this, he shared examples of companies like Swiggy and Zomato, where systematic research in seemingly small areas has led to innovative, impactful solutions. The Paper Presentation competition provided an opportunity for students to present their research ideas in their specialization domains.

Management Conclave
Date: 10 October 2024
A Management Conclave is a platform that brings together industry leaders, academicians, professionals, and students to discuss contemporary trends, challenges, and innovations in the world of business and management. Department of management conducted management conclave on 16/10/2024. It had two insightful sessions focusing on the latest trends in Marketing and Finance, aimed at equipping participants with knowledge of emerging industry dynamics. The first session was led by Mr. Arun Kumar Rajendran, Chief Marketing Officer of Itilite Technologies Ltd., Bangalore. He addressed the topic of “Recent Trends in Digital Marketing”, where he highlighted the significant shifts in digital strategies, the growing influence of social media platforms, and the impact of data analytics in personalizing marketing efforts. The second session was led by Ms. Kikyangla Longkomer, Audit Assistant Manager at Grant Thornton LLP, Bangalore, took the floor to discuss “Future Finance: Navigating Emerging Trends in Business”. Ms. Longkomer’s session focused on the evolving landscape of finance, covering emerging technologies like blockchain, fintech innovations, and the growing emphasis on sustainable finance. Both sessions provided a platform for learning and discussion, fostering a deeper understanding of the future of marketing and finance.

Skill Development Activity- Perception Mapping
Date: 13 September 2024
Department of Management organized a Skill Development Activity-“Perception Mapping” for V BBA Batch 3 Students aimed at equipping students to enhance their knowledge in business activities. Perception mapping is a strategic tool in marketing that visually represents how consumers perceive a brand or product relative to competitors across specific dimensions. It provides valuable insights into consumer preferences, brand positioning, and market dynamics, helping marketers identify strengths, weaknesses, opportunities, and threats in a competitive landscape. By plotting brands on a two-dimensional grid based on attributes such as price, quality, innovation, or customer service, marketers can assess their brand's position and identify gaps or overcrowded spaces in the market.

This approach enables companies to tailor marketing strategies, refine messaging, or develop new products that better align with consumer expectations. Perception mapping also highlights the competitive advantage by showing overlaps and voids in the market.. Additionally, this tool is instrumental in launching new brands, rebranding, or assessing the impact of advertising campaigns on consumer perceptions.

Students and professionals alike use perception mapping to bridge theoretical knowledge with practical applications. In classrooms, this technique helps students explore how brands compete, innovate, and attract loyalty within saturated markets. Marketing teams leverage it during strategic planning to gain clarity on market trends and identify areas to differentiate. By combining consumer surveys, focus groups, or sales data, perception maps are tailored to reflect real-world dynamics. Thus, perception mapping is not just a visualization tool but a strategic lens that drives informed decisions in product development, pricing strategies, advertising, and overall brand management.

Capacity Building Training on Life Skills
Date: 16 to 20 August 2024
The Centre for Life Skills Education, in collaboration with the Department of Management, conducted a Capacity Building Training on Life Skills for first-year B.B.A. students on the 16th, 19th, and 20th of August 2024. This training was facilitated by the faculty members of the Department of Management, who delivered sessions in their respective classes as per the scheduled timetable. The training covered ten essential life skills: Self-awareness, Empathy, Creative Thinking, Critical Thinking, Problem Solving, Decision Making, Communication, Interpersonal Relationships, Coping with Emotions, and Stress Management. The primary objective of the program was to help students understand the significance of life skills in navigating everyday challenges, making informed decisions in personal and academic spheres, and fostering overall self-development. Through interactive sessions and guided learning, the program aimed to equip students with effective coping mechanisms, thereby enhancing their social functioning and quality of life in an increasingly competitive and demanding environment.

2023-2024

Street Play on Energy Efficiency Awareness
Date: 4th October 2023
On October 4th, 2023, the Centre for Environment and Sustainability, in association with the Department of Management, Kristu Jayanti College, Autonomous, Bengaluru, organized an engaging street play to promote Energy Efficiency Awareness. The objectives were to educate the audience about energy efficiency, shed light on energy waste, and empower individuals to adopt energy-saving practices in their daily lives. The play also emphasized the environmental benefits, cost savings, and the role of community action. By creatively addressing misconceptions and inspiring sustainable living, the students left a lasting impression, encouraging everyone to take small steps for a more energy-efficient and sustainable future.

Tribute - Mahatma Gandhi Birthday celebration
Department of Management organized a presentation on 3rd October 2020 by Batch 1( III BBA A/ III BBA B/III BBA C) section students to pay tribute to our father of nation. The event was titled as “Gandhi as a Management Guru”. The topic was further divided into two micro topics under which the students are segregated into groups for presentation. The students are grouped according to their selected topics and given 20 minutes time duration for their presentation. Within the given time the students are presented their presentation through Zoom platform. Their presentation includes various chronologically ordered historical information’s with supportive portrays. Some interesting rare videos are also presented by the students. In total the session was a really achieved the objective of the event that paying tribute to our father of nation.

Highlights of Event:
• Students got a chance to look back and think how an individual person contributed for the great independence.
• Learned the values and moral of leaders
• Leadership styles of Gandhiji
• Gandian’s Philosophy and Management Lessons.
• Justification of Gandhi as a management Guru

On the occasion of 151st Birth anniversary of Father of the Nation, Department of Management organized a program as a tribute to Mahatma Gandhiji for Batch 2 (III BBA BA/III BBA AM/III BBA D) The Program began at 9.15 a m. with special tribute to Ganghiji. More than 170 students attended the program. During the program students shared the anecdotes from Gandhi’s life which were inspiring to all in the hall and encouraged everyone to think about the simple livings of Gandhiji. The occasion of 151st birth anniversary celebrations has given the students opportunity to remind the humanity of the efficacy of the message of Mahatma Gandhi. While leading the nation in the struggle for independence, Gandhi held a beacon to some management strategies which are critical in present day corporate world. Students from the Department of Management correlated Gandhi’s techniques with recent management principles.

‘Legendary Achievement Day’ is a new initiative undertaken by the department of Management. This program is initiated by department of Management this year in order to recognize and take inspiration of the success and contribution of the ‘so called’ Underdogs in the field of Business and Management. This year the department will commemorate the profound contributions of Dr.Verghese Kurian, the father of White Revolution in India. Dr. Kurian’s enterprise has had a revolutionary impact on the production and consumption of Milk and Milk Based products in this country. We were once known as ‘Milk Hungry Nation’ with extensive import of milk products and baby food after Independence, but now we stand self-sufficient and export milk products to other countries.

This year ‘Legendary Achievement Day’ will celebrate the Autobiography of Dr. Verghese Kurian, the Father of White Revolution in India on 30 November 2019. This program was inaugurated by Prof.C.Surendranath Reddy, Head of the Department and wished the students for initiating this new kind of activity in the department and motivated the students by sharing the achievements of various legends in the field of management. Prof.L.Monica, Faculty Coordinator had informed the students about the preparation of posters and presenting among the students in different venurs.

The first year students will make posters depicting the achievements and contributions of Dr. Kurian and display them on the bulletin boards and Department Display Boards to spread awareness of the leader’s contributions among other department students. Along with this, the first year students will present an awareness talk on ‘White Revolution and Dr. Kurian’s role in it’ to their peers.

‘Legendary Achievement Day’ is an experiential learning process extremely useful for the students to know about the various achievements and contribution made by the legends in the business. In this activity, students got motivated themselves and others by sharing the various success strategy followed by the legends and overcoming the problems in their career to make their business success in the market.

1. Project Work:
Students are supposed to undertake a project work in a company during their VI semester. They are encouraged to choose and work on topics in their area of specialization (Finance, HR and Marketing). The project work fulfills a purpose of synthesis of all the knowledge they have acquired throughout the different years. Besides, this knowledge is put in use to analyze specific issues in the company and come up with feasible suggestions. The students are also supposed to submit a detailed report on the project to the college.

2. Management Exhibitions:
a) Savishkar: Savishkar is an exhibition organized exclusively for the first years by the Department of Management, where students develop prototypes on assigned management topics. This event aims at equipping students with a better understanding of management concepts and presenting the same in creative and innovative methods. Concepts of economics, banking facilities, supply chain management, etc. is expressed by way of models and charts.
b) Koushala: The services sector in India is dominant contributor to our country’s GDP. It has also attracted significant foreign investment flows, contributed significantly to exports as well as provided large-scale employment. India’s services sector covers a wide variety of activities such as trade, hotel and restaurants, transport, storage and communication, Information Technology, financing, insurance and various other business services. Keeping this in mind, Koushala is an exhibition organized exclusively for the second year students, to incorporate in them a clear understanding of various services and its importance.

3. Anveshan:
Anveshan is an annual paper presentation competition of the department conducted for the final year students to nurture and promote the spirit of research. The students are divided into groups of two and are encouraged to conduct a research based on their chosen specialization (Finance, marketing, human resource).

4. Innovatio:
Innovatio is yet another co-curricular programme conducted with exclusivity for the final year students of the Department of Management. With the “entrepreneurship buzz” going around in the nation, Innovatio is a platform where students are encouraged to identify an innovative business idea and present a detailed plan covering all aspects of the business. The main purpose of this programme is to develop entrepreneurship ability, and to inculcate the needed confidence and knowledge to start a business.

5. Industrial Visit:
While filling in the vessel of education in a student’s life within the four walls of a classroom, it is also important to kindle the flame of education via practical exposure. Through industrial visits students are introduced to various production and operational techniques in order to update them on the latest developments in the industry. Visits to small, medium, and large scale industries are organized. Industries that were visited in the past include- Sarwottam Ispat, Khaitan Electricals Limited, Agi Glaspac Pvt Ltd, Hartex Rubber Industry ( All of which are located in Hyderabad).