MA Media and Communication

Programme overview
The Master of Arts in Media and Communication at Kristu Jayanti College is more than a degree—it is a transformative journey that nurtures visionary media thinkers, creative storytellers, and strategic communicators. Anchored in a curriculum that seamlessly integrates theory with intensive practice, the programme empowers students to engage critically with the media world while preparing them for dynamic roles across journalism, film, digital communication, and corporate strategy.

Across four semesters, students are immersed in core media theories, cross-platform production, research practices, and interdisciplinary engagements, culminating in specialisation tracks that open up diverse career and academic futures.

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Eligibility for Admission
a. Journalism Candidates: Candidates who have passed the bachelor’s degree with 50 percent of marks in the aggregate of all the examinations of the degree in the optional subjects of Journalism shall be eligible for admission.

b. Non-Journalism Graduates: Candidates who have passed the bachelor’s degree examination of Bangalore University or any other University recognized as equivalent to 50 percent of marks in the aggregate of all the subjects including the languages are eligible as per the Board of Studies.

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Specialisation Tracks
At the heart of the MA Media and Communication programme lie three carefully designed specialisation tracks—each offering deep domain knowledge, industry relevance, and a launchpad for future careers or research. Students begin to specialise in the third semester by selecting one track aligned with their professional vision and intellectual passion.

Track 1: Journalism and Narrative Practices
Courses :
• Business Journalism Theory and Practical
• Sports Journalism Theory and Practical
• Narrative Journalism Theory and Practical

What You'll Learn:
Master the art of precision reporting, analytical storytelling, and immersive longform narratives. This track sharpens your abilities to interpret data, engage audiences, and hold power to account.
Career Outcomes:
• News Reporter (Print/TV/Web)
• Business Analyst / Financial Journalist
• Sports Correspondent / Commentator
• Feature Writer / Data Journalist
• Editorial Researcher / Content Curator

Academic Futures:
• Ideal foundation for PhD in Journalism Studies, Media Ethics, Digital Cultures, or Political Communication.
• Eligibility for fellowships in media research, newsroom innovation, or cross-cultural reporting.

Why It Matters:
In an era where media credibility and depth matter more than ever, this track creates journalists who don’t just report stories—they shape public discourse.

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Track 2: Film, Script & Audio-Visual Communication
Courses with practical:
• Film Theory - Theory and Practical
• Scripting and Storyboarding- Theory and Practical
• Short Film & Documentary Production - Theory and Practical

What You'll Learn:
From ideation to final cut, explore cinematic language, visual aesthetics, and the art of screenwriting. This track is a creative playground for aspiring filmmakers and visual storytellers.
Career Outcomes:
• Scriptwriter / Storyboard Artist
• Assistant Director / Creative Producer
• Documentary Filmmaker / OTT Content Creator
• Video Journalist / Film Researcher
• Media Critic / Festival Curator

Academic Futures:
• Pathway to PhD in Film Studies, Screenwriting, or Visual Anthropology
• Opportunities in research fellowships, screenwriting labs, or MFA programs globally

Why It Matters:
This track builds media artists with critical insight and cinematic craftsmanship who are ready to lead the next wave of Indian and global visual storytelling.

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Track 3: Strategic Communication & Media Marketing
Courses with practical:
• Advertising Design- Theory and Practical
• Corporate Communication- Theory and Practical
• Digital Marketing - Theory and Practical

What You'll Learn:
Build strategic narratives that influence markets and minds. This track fuses creativity with analytics, training students in branding, campaign planning, media buying, and digital storytelling.
Career Outcomes:
• Copywriter / Creative Director
• Digital Marketing Analyst / SEO Strategist
• PR Officer / Corporate Communication Manager
• Brand Consultant / Media Planner
• Social Media Manager / Campaign Designer

Academic Futures:
• Prepares candidates for PhD in Strategic Communication, Integrated Marketing, or Digital Branding
• Suitable for global certification pathways in Media Analytics, UX Strategy, or MarTech Innovation

Why It Matters:
As brands turn to content for connection, this track equips professionals to become architects of influence—those who bridge storytelling with strategy.

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Employability-Driven, Research-Ready: The Dual Edge
Unmatched Employability
The MA Media and Communication programme equips students to be industry-ready from the outset through a curriculum enriched with industry inputs, practical production experience, and structured internships. Graduates emerge with professional portfolios in journalism, visual design, audiovisual production, and media campaigns—each serving as a strong testament to their creative competence and professional readiness