MA Media and Communication

Programme Overview

The MA Media and Communication programme at Kristu Jayanti University is a research-driven, innovation-focused postgraduate degree that integrates advanced theoretical inquiry with creative media production. Across two years, students engage with contemporary media theories, rigorous academic research, and cross-platform content creation, fostering the ability to critically evaluate media narratives and design effective communication strategies. The programme places strong emphasis on innovation—encouraging students to develop original ideas, experiment with emerging technologies, and explore new storytelling paradigms across journalism, filmmaking, digital media, advertising and corporate and strategic communication. Graduates emerge as analytical and future-ready media professionals, equipped with a strong research foundation, an industry-oriented portfolio, and the strategic acumen to lead and innovate within the global media ecosystem.

Programme Highlights

The programme is structured to foster research excellence, creative innovation, and professional portfolio development from the first semester onward.

Research-Centric Learning: Students engage in advanced research methodologies, academic writing, and analytical inquiry, enabling them to critically investigate media practices, audience behaviour, and communication strategies. The programme encourages publication, conference participation, and research-led projects.

Innovation and Creative Experimentation: Coursework and studio projects encourage students to explore emerging media technologies, digital storytelling techniques, and experimental content formats, nurturing innovative thinking and cross-platform ideation.

Advanced Production Ecosystem: Students gain access to professional media infrastructure, including a multi-camera broadcast studio, audio-visual production lab, and high-performance post-production suites for editing and sound design—supporting research-led creative experimentation.

Expert Mentorship and Interdisciplinary Exposure: Guided by experienced academics, researchers, and media professionals, students receive intellectual and creative mentorship that bridges theory with real-world application.

Industry and Academic Networking: Through expert talks, workshops, and seminars led by national and international professionals, students build valuable networks for both research pursuits and professional placements.

Structured Internship Experience: A mandatory internship provides real-world exposure, connecting classroom knowledge with workplace challenges and paving the way for research-informed media solutions.

Professional and Research Portfolio: By graduation, students develop both a research portfolio (academic papers, research projects, case studies) and a creative portfolio (journalism work, audiovisual projects, strategic campaigns), demonstrating academic depth and professional readiness.