BBA BRANDING & ADV 2025 Batch
| Course Code | Course Title | |||||||
| 24BBA2T511 | Business Accounting | |||||||
| 24BBD2T511 | Principles of Branding | |||||||
| 24BBD2T512 | Integrated Marketing Communication | |||||||
| 24ENG1T313 | Contemplations in English Literature | |||||||
| Any one to be opted | ||||||||
| 24KAN1T314 | Saahithya Saarathi I | |||||||
| 24HIN1T314 | Hindi Kahani aur Hindi Vyakaran | |||||||
| 24AEN1T311 | Listening and Comprehension in English | |||||||
| 24ESC1T311 | Environmental Studies and Conservation | |||||||
| 24SEC4A111 | Skill Enhancement Course: Life Skills Education | |||||||
| Course Code | Course Title | |||||||
| 24BBA2T521 | Statistics for Managerial Decisions | |||||||
| 24BBD2T521 | Consumer Psychology | |||||||
| 24BBD2T522 | Brand Custodian | |||||||
| 24ENG1T323 | Glance: Readings from English Literature | |||||||
| Any one to be opted | ||||||||
| 24KAN1T324 | Saahithya Saarathi II | |||||||
| 24HIN1T324 | Hindi Gadhya aur Prayojan Mulak Hindi | |||||||
| 24AEN1T321 | Conversation Practice in English | |||||||
| 24INC1T321 | India and Indian Constitution | |||||||
| 24SEC4A121 | Skill Enhancement Course: Yoga and Wellness | |||||||
| Course Code | Course Title | |||||||
| 24BBA2T431 | Advanced Business Accounting | |||||||
| 24BBA2T432 | Global Business Management | |||||||
| 24BBD2T431 | Digital and Performance Marketing | |||||||
| 24BBA2T334 | Venture and Start-up Management | |||||||
| 24ENG1T333 | Confluence of English Literature | |||||||
| Any one to be opted | ||||||||
| 24KAN1T334 | Saahithya Sinchana III | |||||||
| 24HIN1T334 | Hindi Kavitha, Samachaar Lekhan aur Reporting | |||||||
| 24AEN1T331 | Essential English Reading | |||||||
| 24SEC4A231 | Skill Enhancement Course: Digital Fluency | |||||||
| Course Code | Course Title | |||||||
| 24BBA2T441 | Logistics and Supply Chain Management | |||||||
| 24BBD2T441 | Public Relations and Corporate Communication | |||||||
| 24BBA2T443 | Human Resource Management | |||||||
| 24PMS2T341 | Managerial Finance | |||||||
| 24ENG1T343 | Reminiscence of English Literature | |||||||
| Any one to be opted | ||||||||
| 24KAN1T344 | Saahithya Saarathi IV | |||||||
| 24HIN1T344 | Hindi Natak Sahitya, Patralekhan aur Aalekhan | |||||||
| 24AEN1T341 | Fundamentals of English Written Communication | |||||||
| 24ITB6T341 | Information Technology for Business | |||||||
| 24SEC4A241 | Bharatiya Knowledge System | |||||||
| Course Code | Course Title | |||||||
| Core Papers [All Compulsory] | ||||||||
| 24BBD2T451 | Strategic Marketing | |||||||
| 24BBA2T452 | Income Tax I | |||||||
| 24BBA2T453 | Research Methodology | |||||||
| 24BBDAT451 | Grammar of Ad Film Making | |||||||
| [Any ONE to be opted]* | ||||||||
| 24BBAAT451 | Advanced Corporate Financial Management | |||||||
| 24BBABT451 | Consumer Behaviour | |||||||
| 24BBACT451 | Compensation and Performance Management | |||||||
| 24AIB6T251 | Artificial Intelligence in Business Applications | |||||||
| 24DSI7I251 | Internship | |||||||
| Course Code | Course Title | |||||||
| Core Papers [All Compulsory] | ||||||||
| 24BBD2T461 | Planning, Strategy and Content Creation for Advertising | |||||||
| 24BBA2T462 | Income Tax II | |||||||
| 24BBD2T462 | Brand Analytics | |||||||
| 24BBA2T364 | Goods and Services Tax | |||||||
| 24BBDAT461 | Social Marketing | |||||||
| [Any ONE to be opted]* | ||||||||
| 24BBAAT461 | Security Analysis and Portfolio Management | |||||||
| 24BBABT461 | Advertising and Media Management | |||||||
| 24BBACT461 | Employee Relation and Engagement | |||||||
| 24DSP8P461 | Research Project | |||||||
Programme Matrix
Programs Offered
Curriculum
Diploma Programes
