The Bachelor of Business Administration (BBA) in Business Analytics is an undergraduate programme designed in association with the Institute of Analytics (IoA UK) to equip students with the knowledge and skills necessary to analyze and interpret complex business data, make data-driven decisions, and contribute effectively to the field of business analytics. This programme combines core business knowledge with a strong foundation in statistical analysis, data mining, data visualization, and predictive modelling.
The BBA in Business Analytics curriculum is designed to provide students with a comprehensive understanding of business principles, management concepts, and analytical techniques. This programme includes a mix of core business courses, specialized analytics courses, and elective options. The coursework is designed to develop students’ analytical thinking, problem-solving, and communication skills. Students are exposed to fundamental business subjects such as accounting, economics, finance, marketing, operations management, and organizational behaviour. These courses provide a solid foundation in business principles and practices and Students learn statistical concepts and techniques, including probability theory, regression analysis, hypothesis testing, and sampling methods. They also gain proficiency in using statistical software packages for data analysis. This course focuses on the application of data mining techniques and to extract meaningful patterns and insights from large datasets. Students who pursue BBA in Business Analytics are more equipped to use their skills and make better decisions. It improves students’ data analytics understanding as well as their communication and analytical abilities.