Branding & Advertising

Influencer Marketing: Go Viral or Go Home
Date: 25 February 2026
The Department of Professional Management Studies, in association with Miles SoBA, successfully organised the strategic initiative workshop "Influencer Marketing: Go Viral or Go Home” for second-year Branding and Advertising students on 25th February, 2026. Held at Plenary Hall, Admin Block, the event aimed at providing students with practical knowledge of contemporary digital marketing strategies

The session was led by Ms.Vismaya Naganna, Brand Strategist, Founder and Director of Orange Heart, Bengaluru. The workshop introduced participants to the concept and significance of influencer marketing, highlighting how brands leverage social media personalities to build credibility, engagement, and brand awareness in the digital era.

The speaker explained the meaning and growing relevance of influencer marketing and discussed the different categories of influencers based on popularity and reach, including nano, micro, and mega influencers. Students gained an understanding of how each category serves distinct marketing objectives, depending on audience size, authenticity, and engagement levels. The workshop also explored various types of collaborations between brands and influencers, such as sponsored posts, product reviews, brand ambassadorships, and campaign partnerships.

To enhance experiential learning, an interactive activity was conducted where students analysed and designed influencer marketing campaigns. This hands-on exercise encouraged creativity, strategic thinking, and teamwork, enabling participants to apply theoretical knowledge.

The workshop provided valuable insights into the dynamic world of influencer marketing and its strategic application in brand building. It equipped students with practical knowledge and creative confidence to design impactful digital campaigns in today’s competitive landscape.

The Story of the Brand: Once Upon a Brand
Date: 11 February 2026
The Department of Professional Management Studies, in association with Miles SoBA, successfully organised the strategic initiative workshop "The Story of the Brand: Once Upon a Brand" for first-year Branding and Advertising students on 11th February,2026. Held at B202, Admin Block, the event offered an engaging exploration into the power of storytelling in branding.

The session was led by Mr. Bibin George Varghese, Director at Pinelabs, Bengaluru. The speaker emphasized that every successful brand carries a compelling story at its core—one that connects emotionally with consumers and motivates them to endorse, trust, and remain loyal to the brand. Through relatable examples from leading brands, participants were shown how narratives shape perception, build identity, and create long-term customer relationships.

A key highlight of the session was its focus on looking beyond surface-level marketing campaigns. The speaker encouraged students to critically analyse advertisements, taglines, and brand communications to understand the deeper story, values, and positioning strategies embedded within them. The workshop helped participants recognize that branding is not merely about logos or promotions, but about crafting meaningful experiences and consistent brand messages. Importantly, the session challenged students to think like future marketers. It emphasized the need for strategic thinking, authenticity, and emotional connection while building brands in competitive markets

The workshop reinforced the idea that powerful brands are built on meaningful stories that create emotional connections with consumers. It inspired students to think strategically and authentically as future marketers in crafting impactful brand narratives.

Workshop on The Art and Science of Entrepreneurship
Date: 23 January 2026
The Department of Professional Management Studies, in association with Miles SoBA, successfully organised the strategic initiative workshop "The Art and Science of Entrepreneurship" for second-year Branding and Advertising students on 23rd January, 2026. The workshop held at A212, Admin Block was designed to help students learn how businesses function in dynamic markets.

The session was led by Mr. Manoj Choudhury, Creative Director, Founder of 1000 Suns, Bengaluru. The speaker emphasized the importance of customer and market research as the foundation of successful entrepreneurial decision-making, explaining how understanding customer needs, pain points, and behaviour drives sustainable business models. The session also highlighted how businesses move beyond ideas to execution through business analysis, data interpretation, and insight generation, bridging the gap between theory and practice. Real-time industry cases were discussed to illustrate how entrepreneurs identify opportunities, validate assumptions, and respond to market feedback. An interactive activity was conducted during the session, enabling students to apply concepts such as customer discovery, problem–solution fit, and insight-based decision-making. Overall, the session effectively combined conceptual understanding with practical application, helping students gain a realistic perspective on entrepreneurship and strengthening their analytical and problem-solving skills.

The workshop successfully bridged theory and practice by offering practical insights into customer research, business analysis, and real-world entrepreneurial decision-making. It enhanced students’ understanding of how analytical thinking and market insights are essential for building sustainable and customer-centric businesses.

Public Speaking Workshop
Date: 03 November 2025
The Department of Professional Management Studies, in association with Miles SoBA, successfully organised the strategic initiative workshop "Public Speaking" for first-year Branding and Advertising students on November 3rd,2025. Held at the Miles Stadium in Koramangala, Bengaluru, the event was designed to help students develop confidence and competence in public speaking a crucial skill for their academic and professional growth.

The session was led by Mr. Rakesh Radhakrishnan, a renowned Communication Coach, Storytelling Expert, and Founder of Strast. Mr. Rakesh began the session by highlighting the key elements of effective public speaking, such as confidence, clarity, audience engagement, and the importance of storytelling. He emphasized how verbal and non-verbal communication together shape the speaker’s impact. The workshop was highly interactive and practical, allowing students to experience hands-on learning.

In the second part of the session, Mr. Rakesh divided the students into groups and assigned each group a general topic to present. The activity encouraged teamwork, creativity, and spontaneous thinking. After each presentation, he provided personalized feedback, helping students understand their strengths and areas for improvement.

The workshop offered valuable insights into overcoming stage fear and improving presentation skillsessential traits for aspiring professionals in branding and advertising. Overall, it was a motivating and enriching experience that enhanced students’ communication confidence and self-expression.

Workshop on Brand Battle Royale
Date: 15 October 2025
The School of Business and Management, Department of Professional Management Studies, in collaboration with Miles Soba, organised an insightful workshop titled “Brand Battle Royale” for the second year BBA Branding and Advertising students. The session was held on 15th October, 2025 from 9:30am to 12:30 pm at the Plenary Hall, Admin Block. The workshop was facilitated by Ms.Vismaya Naganna, Founder and Director of Orange Heart, Bengaluru who served as the resource person.

Ms. Vismaya began the workshop with an insightful discussion on customer analysis and market analysis, emphasizing their crucial role in understanding consumer behaviour, identifying target segments, and evaluating brand positioning. She highlighted how businesses can leverage these analyses to craft strong and relatable brand identities.

Following the theoretical session, Ms. Vismaya introduced an interactive team-based activity where students were divided into groups. Each team was assigned a real-world case study of a company that was underperforming in the market. The challenge was to develop a rebranding strategy to revive the company’s image, improve customer perception, and enhance market competitiveness.

Students enthusiastically brainstormed ideas, presented creative branding concepts, and showcased innovative marketing strategies. The session not only enhanced their analytical and creative thinking but also provided hands-on experience in strategic brand management. Students enthusiastically brainstormed ideas, presented creative branding concepts, and showcased innovative marketing strategies. The session not only enhanced their analytical and creative thinking but also provided hands-on experience in strategic brand management.

Workshop on Street Play Spectacle
Date: 13 October 2025
The School of Business and Management, Department of Professional Management Studies, in collaboration with Miles Soba, organised an insightful workshop titled “Street Play Spectacle” for the second year BBA Branding and Advertising students. The session was held on 13th October, 2025 from 9:30am 5:00 pm at the Miles Education Office, Koramangala. The workshop was facilitated by Mr. Sumeet Pareek – Program Manager, Miles SOBA, Bengaluru who served as the resource person.

The workshop began with a brief discussion on the importance of street plays and the various techniques involved in creating impactful performances, including expression, improvisation, and audience engagement. Students were then divided into teams and asked to choose topics for their plays. To encourage adaptability and creativity, the topics were later shuffled among teams, challenging students to perform on subjects they had not initially prepared for.

A key aspect of the exercise was ensuring that each performance conveyed a social message, highlighting the role of theatre in raising awareness and inspiring communities. The teams then took to the streets, enacting their plays before the public, thereby experiencing real-time audience interaction and learning to respond dynamically.

Throughout the workshop, Mr. Pareek provided guidance on improvisation, expression, and teamwork, ensuring that each participant learned the essentials of impactful street theatre. The session not only fostered artistic skills but also emphasized the power of theatre as a tool for social awareness and community engagement.

Workshop on The Strategic Media Mix
Date: 13 October 2025
The School of Business and Management, Department of Professional Management Studies, in collaboration with Miles Soba, organised an insightful workshop titled “The Strategic Media Mix” for the third-year BBA Branding and Advertising students. The session was held on 13th October, 2025 from 12:30 p.m. to 4:00 p.m. at the Miles Education Office, Koramangala. The workshop was facilitated by Mr. Anilkumar Sathiraju, Vice President – Ants Digital Pvt Ltd., Gurugram who served as the resource person.

Mr. Sathiraju began by explaining the fundamentals of marketing strategies, emphasizing the importance of aligning marketing objectives with overall business goals. He then elaborated on the different types of media mix, including traditional media, digital platforms, and emerging channels, highlighting the advantages and limitations of each. A significant portion of the workshop was dedicated to guiding participants on how to select the appropriate media mix based on target audience, campaign objectives, and product type.

Additionally, Mr. Sathiraju shared practical insights into budget allocation, demonstrating how companies optimize resources across multiple media channels to maximize reach and return on investment. Interactive discussions and real-life examples enriched the session, allowing Overall, the workshop provided students with valuable knowledge and hands-on insights into strategic media planning, enhancing their understanding of marketing communications and preparing them to make informed decisions in future campaigns.

Workshop on E Commerce Optimization
Date: 05 August 2025
The Department of Professional Management Studies in Collaboration with Miles SOBA organised “E Commerce Optimization” workshop for final year Branding and Advertising Students. The event was held on 05th August, 2025 in A1 conference Hall. The resource person of this session was Mr. Nikhil Kumar, Head of Brand & Digital Marketing, Stanley Black & Decker.

Mr. Nikhil Kumar delivered an insightful session on the evolving dynamics of e-commerce and quick commerce, highlighting their relevance in today's digital economy. He began by breaking down the core differences between the two models and shared practical strategies to optimize e-commerce performance. Using real-time business examples, he explained the step-by-step process of building an e-commerce website—from selecting a platform to designing the user interface, and from managing product listings to streamlining checkout and delivery systems. To reinforce these concepts, Mr. Nikhil Kumar conducted a hands-on group activity titled “Build a Store Blueprint.” During this exercise, students collaboratively designed a virtual store layout, planned the navigation structure, and mapped out the entire checkout and delivery process. This interactive task not only enhanced their understanding of e-commerce architecture but also gave them a clear perspective on customer experience, operational flow, and backend integration.

Prepping for the Real World: Ace the Grill
Date: 04 August 2025
The Department of Professional Management studies in Collaboration with Miles SOBA organised “Prepping for the Real World: Ace the Grill” workshop for final year Branding and Advertising Students. The event was held on 04th August, 2025 in Miles Office Stadium, Bengaluru. The resource person of this session was Dr Pratish R Nair, Founder and CEO of Miles Soba and Agency M Dr. Pratish R Nair conducted a highly insightful workshop focused on preparing students for interviews. He shared practical tips and effective techniques on how to confidently face interviews, addressing key areas such as body language, communication skills, and the importance of first impressions. The session also emphasized interview etiquette and professional mannerisms, helping students understand what recruiters expect in terms of behaviour, attire, and interaction. To provide hands-on experience, Dr. Pratish R Nair conducted mock interviews, allowing students to apply what they had learned in a realistic setting. This interactive approach not only enhanced their preparedness but also boosted their confidence and self-awareness.

Business of Addiction: Loyalty Gone Wild
Date: 02 August 2025
The Department of Professional Management studies in collaboration with Miles SOBA organised “Business of Addiction: Loyalty Gone Wild” workshop for BBA second year Branding and Advertising Students. The event was held on 02nd August, 2025 in Miles Office Stadium, Bengaluru. The resource person of this session was Dr Pratish R Nair, Founder and CEO of Miles Soba and Agency M Dr. Pratish R Nair conducted an engaging and hands-on workshop focused on creative advertising and digital marketing strategies. The session began with a comprehensive briefing where the resource person introduced students to the fundamentals of making promotional reels and advertisements, emphasizing effective storytelling, visual appeal, and brand messaging. Following the briefing, students were asked to pick up any retail store of their choice and were tasked with conceptualizing and creating an advertisement reel for the retail store. The activity encouraged students to apply their learning in real time as they were given complete freedom to explore the location, plan their content, shoot videos, and edit their reels within a limited time frame. This dynamic exercise was designed as an on-the-spot competition, fostering spontaneity, creativity, and teamwork. The workshop not only provided practical exposure to advertising techniques but also offered a platform for students to demonstrate their marketing and media production skills in a real-world context.

Beyond Fear: Fearless Frenzy and Fresher’s Party
Date: 01 August 2025
The Department of Professional Management Studies, in association with Miles SoBA, successfully organised the strategic initiative workshop "Beyond Fear- Fearless Frenzy and Fresher’s Party" for first-year Branding and Advertising students on August 01st, 2025. Held at the Miles Stadium in Koramangala, Bengaluru, the event was designed to help students confront their fears and break through limitations in both academic and personal spheres.

Led by renowned motivational speaker Dr. Pratish R. Nair, Founder and CEO of Miles SOBA and Agency M, the session featured a series of high-energy, interactive activities that served as practical tools for self-discovery and confidence-building. These carefully curated exercises encouraged students to step out of their comfort zones, communicate openly, and challenge self-imposed boundaries. Each activity was followed by insightful reflections that helped participants draw meaningful lessons about resilience, courage, and adaptability. Students walked away with renewed self-belief and a mindset geared toward growth and innovation—key traits for thriving in the competitive world of branding and advertising

M Power : Orientation Programme
Date: 31 July 2025
The Department of Professional Management Studies in collaboration with Miles SOBA organised “M Power – Orientation Programme” for first year Branding and Advertising Students. The event was held on 31st July, 2025 in A1 Conference Hall, Admin Block .The speakers of this session were Dr Pratish R Nair, Founder and CEO of Miles Soba and Agency M and Mr.Vitesh Shah, Assistant Vice President, Miles SOBA and Agency M.

Dr. Pratish R Nair and Mr. Vitesh Shah led an engaging session that focused on instilling self-confidence in first-year students while introducing them to the concept of branding in a relatable and inspiring manner. They began by emphasizing how confidence plays a vital role not just in academics, but also in personal and professional growth. Branding was explained not only as a business concept but also to understand and present one’s own identity and strengths—helping students see themselves as individuals with unique value. What made the session truly impactful was the spontaneous and interactive approach adopted by the speakers. They used humour and real-life examples to break the ice and put students at ease. Simple yet thoughtfully designed activities were conducted to encourage open communication. These activities created opportunities for students to speak up, share their thoughts, and interact with their peers—often for the first time in a college setting.