Faculty Publications
| Sl. No. | Name of author / editors | Title of the Book | Details of Publisher | Month, Year of publication | DOI / ISBN No. |
| 1 | Dr.Aneesha K Shaji, Ms.Aasha, Dr.Reenu Mohan and Ms.Indra S | Banking Theory Law and Practice | Charulatha Publications, Chennai | September 2024 | 978-93-6260-436-1 |
| 2 | Dr.Janani M | GST Simplified: A Practical guide for Management and Commerce Students | Shanlax Publications, Madurai, Tamil Nadu | November 2024 | 978-93-6163-710-0 |
| 3 | Dr.Annie Stephen, Dr.Nidhi Raj Gupta and Dr.Neerupa Chauhan | Principles of Event Management | Himalaya Publications | April 2025 | 978-936557-193-6 |
a. Book Publications
| Sl. No. | Name of author / editors | Title of the Book | Details of Publisher | Month, Year of publication | DOI / ISBN No. |
| 1 | Ms.ROOPASHRI V Dr.PANDURANGANAGOUDA HONNALI |
Learning and Development | San International Publications | June 2025 | view here 978-81-987720-7-7 |
| 2 | Dr. VINI INFANTA A | Business Law | Bluepen International Publisher | September 2025 |
b. Book chapter Publications
| Sl. No. | Name of the authors | Title of the chapter | Title of the book | Publisher | Month, Year of publication | ISBN No | Type |
| Dr.NEERUPA CHAUHAN Dr.REENU MOHAN Dr.PANDURANGANAGOUDA HONNALI Dr.GOKILAVANI | To Study the Impact of Government Subsidies, Financial Literacy, and Policy Awareness in Consumer Adoption of Green Finance with the Mediating Effect of Perceived Financial Benefits—SEM Analysis | Sustainable Digital Technology and Ethics in an Ever-Changing Environment, Studies in Systems, Decision and Control | Springer Publication | June 2025 | 2198-4190 | Scopus | |
| Dr.GOKILAVANI | Utilizing Computational Intelligence to Analyze the Awareness and Perception of Crowdfunding Among Students in Bengaluru, Karnataka, India | Computational Intelligence in Machine Learning, Lecture Notes in Electrical Engineering | Springer Publication | June 2025 | 2198-4190 | Scopus | |
| Dr. JANANI M | Catalysing Innovation in the Digital Era: Diversity, Equity, Inclusion, and Belongingness in Business Transformation | Studies in Systems, Decision and Control | Springer Publications | July 2025 | 2198-4190 | Scopus | |
| Dr. VINODHA DEVI K | Forecasting Bitcoin by using ARIMA | Sustainable Digital Technology and Ethics in an Ever-Changing Environment, Studies in Systems, Decision and Control | Springer Publications | July 2025 | 2198-4190 | Scopus | |
| Dr. VINODHA DEVI K | From Waste to Wellness: Circular Economy Strategies for the Indian Healthcare Industry | Sustainable Digital Technology and Ethics in an Ever-Changing Environment, Studies in Systems, Decision and Control | Springer Publications | July 2025 | 2198-4190 | Scopus | |
| Dr. VINODHA DEVI K | Analysing GDP Trends in China, South Korea, Japan, and India: Transitioning from Recovery to Growth | Sustainable Digital Technology and Ethics in an Ever-Changing Environment, Studies in Systems, Decision and Control | Springer Publications | July 2025 | 2198-4190 | Scopus | |
| Dr. JAYASHREE S, Dr. POORNIMA J | Energy-Efficient Cloud Computing for Effective Business Performance—User Centric Approach | Computational Intelligence in Machine Learning Proceedings of the 3rd International Conference ICCIML 2023 | Springer Publications | July 2025 | 2198-4190 | Scopus | |
| Dr. JAYASHREE S | Social Entrepreneurship as Catalyst for Social Change: A Mediation Approach | Sustainable Digital Technology and Ethics in an Ever-Changing Environment Volume 2 | Springer Publications | July 2025 | 2198-4190 | Scopus | |
| Dr. JAYASHREE S | Sustainable Employee Retention Strategies in Dynamic Environment of Higher Educational Institution | Sustainable Digital Technology and Ethics in an Ever-Changing Environment Volume 2 | Springer Publications | July 2025 | 2198-4190 | Scopus | |
| Dr. SARANYA S, Dr. NITTYMOL ANTONY |
Unlocking a Better Future: The Rise of Blockchain Economy | Sustainable Digital Technology and Ethics in an Ever-Changing Environment | Springer Publications | July 2025 | 2198-4190 | Scopus | |
| Mr. JAGADEESH K.K | The Impact of Financial Leverage on Shareholders Return and Profitability—An Evidence from Indian Textile Sector | Sustainable Digital Technology and Ethics in an Ever-Changing Environment, Studies in Systems, Decision and Control 236 | Springer Publications | July 2025 | 2198-4190 | Scopus | |
| Dr. JANANI M | Students Perception on Corporate Social Responsibility in Coimbatore District | Sustainable Digital Technology and Ethics in an Ever-Changing Environment, Studies in Systems, Decision and Control 237 | Springer Publications | August 2025 | 2198-4190 | Scopus | |
| Dr. JAYASHREE S | Determinants of Financialisation in the Nickel Commodity Market | The Digital Edge: Transforming Business Systems for Strategic Success, Studies in Systems, Decision and Control 584 | Springer Publications | September 2025 | 2198-4190 | Scopus | |
| Dr. JAYASHREE S, Dr. POORNIMA J |
Impact of Stress Management Among the Working Women in Bangalore City | The Digital Edge: Transforming Business Systems for Strategic Success, Studies in Systems, Decision and Control 584 | Springer Publications | September 2025 | 2198-4190 | Scopus | |
| Dr. VINODHA DEVI K | Consumer Attitude towards Green Washing:n Exploring Skepticism and Green Fatigue | Green Engineering for Optimizing Firm Performances | Taylor and Francis Group, CRC Publications | September 2025 | 9781041040347 | Scopus | |
| Dr. VINODHA DEVI K | Evaluating the impact of Financial Inclusion on the effectiveness of the Pradhan Mantri Fasal Bima Yojana | Sustainable Digital Technology and Ethics in an Ever-Changing Environment, Studies in Systems, Decision and Control 237, | Springer Publications | September 2025 | 978-3-031-86708-8 | Scopus | |
| Dr. ANU SAVIO | Socio Economic Status of Marginalised Cool Season Vegetable Cultivators in the Anjunadu Valley of Idukki District | Sustainable Digital Technology and Ethics in an Ever-Changing Evironment, Studies in Systems, Decision and Control 236, | Springer Publications | September 2025 | 978-3-031-867 12-5 | Scopus | |
| Mr. JAGADEESH K.K | Investigating the Motivational Drivers and Influential Factors Affect Consumer Buying Decision on Eco-friendly Products in India | , Data-Driven Decision Making for Sustainable Business Growth, Studies in Systems, Decision and Control 607 | Springer Publications | September 2025 | 978-3-031-96530-2 | Scopus | |
| Mr. JAGADEESH K.K | Ethno-marketing in PC Chandra’s “Golden Weapons of Durga”, “Onam” and “Maha Shivaratri” Jewellery Advertising Campaigns—A Qualitative Content Analysis | Data-Driven Decision Making for Sustainable Business Growth, Studies in Systems, Decision and Control 607 | Springer Publications | September 2025 | 978-3-031-96530-2 | Scopus | |
| Dr.GOKILAVANI S | Leveraging Social Media Platforms for Business Marketing: Insights from Sellers in Coimbatore, Tamilnadu, India | The Digital Edge: Transforming Business Systems for Strategic Success, Studies in Systems, Decision and Control 584, | Springer Publications | September 2025 | 978-3-031-85898-7 | Scopus | |
| Dr.GOKILAVANI S, Ms.DEEPA S | An Insight for Policy Recommendations to Understand the Taxpayer Expectancies, Satisfaction from Spending | Data-Driven Decision Making for Sustainable Business Growth, Studies in Systems, Decision and Control 607 | Springer Publications | September 2025 | 978-3-031-96530-2 | Scopus | |
| Dr.GOKILAVANI S | The Influence of Emotional Intelligence on Job Satisfaction Among CBSE School Teachers | Data-Driven Decision Making for Sustainable Business Growth, Studies in Systems, Decision and Control 607 | Springer Publications | September 2025 | 978-3-031-96530-2 | Scopus | |
| Dr.GOKILAVANI S | Adoption of Modern Technologies by MSME—A Study with Reference to Wet Grinder Business | The Digital Edge: Transforming Business Systems for Strategic Success, Studies in Systems, Decision and Control 584 | Springer Publications | September 2025 | 978-3-031-85898-7 | Scopus | |
| Dr.Gowrisankar R | The Influence of Emotional Intelligence on Employee Performance: Exploring the Critical Mediating Role of Talent Management | Data-Driven Decision Making for Sustainable Business Growth | Springer Publications | September 2025 | 978-3-031-96530-2 | Scopus |
c. Articles publication in Scopus/WoS/ABDC Journals/Peer Reviewed
| Sl. No. | Name of Authors | Title of the Article | Details of Publisher | Month, Year of publication | ISSN No | Bibliometrics (Citation & H Index) | Article URL | Type |
| 1 | Dr. NEERUPA CHAUHAN | How Millennial parents guide Genration Alpha in using educational Apps | Quality Assurance in Education, Emarald Publishing Limited | June 2025 | 0968-4883 | 10.1108/QAE-01-2025-0019 | Scopus | |
| 2 | Ms.ROOPASHRI V | Delivering Freshness: Country Delight's Customer-Centric Approach to Subscription-Based Delivery | Academy of Marketing Studies Journal | June 2025 | 2753-4022 | view here | ABDC | |
| 3 | Dr.JANANI M | Assessing performance metrics for e-commerce reverse logistics and circular economy initiatives in supply chains: the five R’s model approach | IIMBG Journal of Sustainable Business and Innovation, Emarald Publishing Limited |
June 2025 | 2753-4022 | 10.1108/IJSBI-04-2024-0020 | Scopus | |
| 4 | Dr. JANANI M | How People-centred Values Impact Digital Transformation | Abhigyan, Sage Publications |
July 2025 | 0970-2385 | 10.1177/09702385251348303 | Peer Reviewed | |
| 5 | Dr. NEERUPA CHAUHA, Dr. NIDHI RAJ GUPTA | Shifting Sands: An Exploration of Consumer Behavior in the Transition from Fairness to Wellbeing in the Indian Cosmetics Market | Pacific Business Review | July 2025 | 0974-438X | view here | WoS | |
| 6 | Dr. VINI INFANTA A | Levering Ai-Driven in Social Media Marketing: Shaping Consumer Behavior & Super Charging Sales Promotion | Advances in Consumer Research | August 2025 | 3620-3626 | https://acr-journal.com/ | ABDC | |
| 7 | Dr. JANANI M | Beyond the Hype: A Tech-driven Analysis of Gen Z’s Cryptocurrency Investment Behavior Amid Regulatory Uncertainty and Risk-return Perceptions in India | NMIMS Management Review | August 2025 | 0970-2385 | 10.1177/09711023251351511 | WoS | |
| 8 | Dr. JANANI M | Celebrating Sustainability: A Strategic Framework For Accelerating Global Sustainable Development Goals Implementation from India | ICTACT JOURNAL ON MANAGEMENT STUDIES | August 2025 | 2395-1664 | 10.21917/ijms.2025.0335 | Peer Reviewed | |
| 9 | Dr. JANANI M | Customer-centricity in FMCG Retail: The Role of Experience, Service, and Competitive Advantage in Driving Loyalty | Journal of Contemporary Business Research, Sage Publications |
September 2025 | 3049-5032 | Scopus | ||
| 10 | Mr. JAGADEESH K.K | Transcendantal Aesthetics Beyond Spatial and Liguistic Boundaries in Lijo Jose Pellissery's 'Nanpakal nerathu Mayakkam': A Qualitative Content Analtsis | Interstices of Space and Memory: Retelling Metropolitan Chronetope, Routledge, Taylor and Francis |
September 2025 | 978-1-032-99909-8 | view here | Wos | |
| 11 | Dr Gowrisankar R | Educational Sustainability: An Integrated Analysis of Socioeconomic, Technological, and Environmental Impacts on Higher Education Students | Prabandhan: Indian Journal of Management | March 2025 | 0975-2854 | Scopus(Q2) |
d.Articles / Chapters Publications in Proceedings
| Sl. No. | Name of Authors | Title of the Paper | Name of the conference, Place | Title of the proceedings and publisher details | Month, Year of publication | ISSN / ISBN No |
| Dr. VINODHA DEVI K | Assessing the Impact of AI on Rural Saving and Investment Patterns: Case Study on Rotating Savings & Credit Associations in India | 3rd IEEE International Conference on Knowledge Engineering and Communication Systems (ICKECS – 2025), Christ University, Bangalore |
3rd IEEE International Conference on Knowledge Engineering and Communication Systems (ICKECS – 2025), | July 2025 | 979-8-3315-3701-2/25 (Scopus) |
|
| Dr. SUDHAKAR K | Assessing Central Government Schemes Promoting Women Entrepreneurs in India | VIKSIT BHARAT 2047: Contribution of MSME towards Youth Employment and Skilling for a Developed India, PSG College of Arts and Science, Coimabtore |
Proceedings of National Seminar- VIKSIT BHARAT 2047: Contribution of MSME towards Youth Employment and Skilling for a Developed India | September 2025 | 978-81-991789-6-0 | |
| Dr. VINI INFANTA A | Behavioral Analytics in E-learning: Deep Learning for Real-Time Interaction and Performance Prediction | 12th International Conference on Emerging Trends in Engineering & Technology - Signal and Information Processing | Proceedings of 12th International Conference on Emerging Trends in Engineering & Technology - Signal and Information Processing | September 2025 | 979-8-3315-0099-3/25 (Peer Reviewed) |
| Sl. No. | Name of the authors | Title of the chapter | Title of the book | Details of Publisher | Month, Year of publication | ISBN No | Type |
| Dr.Poornima J and Dr.Jayashree S | A Study on influence of locations of the institutions on the service quality in Education institutions with reference to Bangalore | Proceedings of the International Conference on Business and Technology (ICBT2024), Volume 2 (Scopus Indexed) |
Springer Publications | August 2024 | 2367-3389 | Scopus | |
| Dr.Neerupa Chauhan and Dr.Reenu Mohan | Alleviating Academic and Social Stressors through Quality Education for Student’s Psychological Well-being | Proceedings of the International Conference on Business and Technology (ICBT2024), Volume 1 |
Springer Publications | August 2024 | 2367-3370 | Scopus | |
| Dr.Annie Stephen and Dr.Aakash Kumar | Debunking the Feminist Economic Myth Verses Reality-The Pink Tax | Opportunities and Risks in AI for Business Development, Studies in Systems, Decision and Control | Springer Publications | September 2024 | 2198-4182 | Scopus | |
| Dr.Janani M | Digital Transformation Impact on Financial Performance Through Social Media Marketing in India’s SMEs | Anticipating Future Business Trends: Navigating Artificial Intelligence Innovations, Studies in Systems, Decision and Control | Springer Publications | August 2024 | 2198-4182 | Scopus | |
| Dr.Janani M | Digital Horizons for MSMEs: Unleashing Potential Through Financial Inclusivity | Artificial Intelligence (AI) and Customer Social Responsibility (CSR), Studies in Systems, Decision and Control | Springer Publications | September 2024 | 2198-4182 | Scopus | |
| Dr.Neerupa Chauhan and Dr.Karthikeyan A | Transforming Education: The intersection of Management, Technology, Smart Universities and the impact of Covid-19-A Qualitative Analysis | Artificial Intelligence (AI) and Customer Social Responsibility (CSR), Studies in Systems, Decision and Control | Springer Publications | September 2024 | 2198-4182 | Scopus | |
| Dr.Panduranganagouda Honnali, Dr.Aakash Kumar and Dr. Neerupa Chauhan, | An Exploratory Study: Assessing Customer Perceptions of Electric Vehicles in Emerging Markets | Anticipating Future Business Trends: Navigating Artificial Intelligence Innovations, 6Studies in Systems, Decision and Control | Springer Publications | September 2024 | 2198-4182 | Scopus | |
| Dr.Saranya S and Dr.Nittymol Antony | Influence of Social Media on Investment Decisions of Women with Special Focus on Sovereign Gold Bonds | Artificial Intelligence (AI) and Customer Social Responsibility (CSR), Studies in Systems, Decision and Control | Springer Publications | September 2024 | 2198-4182 | Scopus | |
| Dr.Aakash Kumar and Dr.Neerupa Chauhan | Understanding the impact of Affiliate Marketing on Consumer Behavior: A Comprehensive Analysis | Artificial Intelligence (AI) and Customer Social Responsibility (CSR), Studies in Systems, Decision and Control | Springer Publications | September 2024 | 2198-4182 | Scopus | |
| Mr.Jagadeesh K K | The ‘Magic’ of Immersive Storytelling: A Qualitative Deconstruction of Coca-Cola’s ‘Real Magic’ Ad Campaign | Anticipating Future Business Trends: Navigating Artificial Intelligence Innovations, Studies in Systems, Decision and Control | Springer Publications | August 2024 | 2198-4190 | Scopus | |
| Ms.Aasha | Stimulate Sustainability in the Workplace: A Survey on the Pro-environmental Behavior of Academicians | Artificial Intelligence (AI) and Customer Social Responsibility (CSR), Studies in Systems, Decision and Control | Springer Publications | September 2024 | 2198-4190 | Scopus | |
| Dr.Poornima J | Beyond City Limits: Exploring the Untapped Potential of Social Media in Rural Karnataka: A Structural Equation Model Analysis | Business development via AI and Digitalization, Studies in Systems, Decision and Control | Springer Publications | September 2024 | 2198-4190 | Scopus | |
| Dr.Reenu Mohan and Ms. Indra S | Augmenting Academic Performance of Accounting and Finance Students Through Integrated Mentoring | Artificial Intelligence (AI) and Customer Social Responsibility (CSR), Studies in Systems, Decision and Control | Springer Publications | September 2024 | 2198-4190 | Scopus | |
| Dr.Saranya S | The Impact of Foreign Remittance on Consumer Spending, GDP Per Capita, and Unemployment Rates: An Empirical Analysis | Anticipating Future Business Trends: Navigating Artificial Intelligence Innovations, Studies in Systems, Decision and Control | Springer Publications | September 2024 | 2198-4190 | Scopus | |
| Dr.Saranya S and Dr.Nittymol Antony | Leapfrog Opportunities and Digitalization in Empowering Economic Development of Women | Opportunities and Risks in AI for Business Development, Studies in Systems, Decision and Control | Springer Publications | October 2024 | 2198-4190 | Scopus | |
| Ms.Indra, Dr.Janani M, Dr.Neerupa Chauhan, Dr.Reenu Mohan and Dr.Aakash Kumar | Understanding the impact of Artificial Intelligence Applications on Indian Higher Education Sector | Achieving Sustainable Business through AI, Technology and Education | Springer Publications | November 2024 | 2198-4182 | Scopus | |
| Dr.Neerupa Chauhan, Dr.Nidhi Raj Gupta, Dr.Annie Stephen, Dr.Riya Singh, Ms.Indra and Dr.Janani M | Technology Integration in Multidisciplinary Business Education:A Faculty Driven Qualitative Study | Achieving Sustainable Business through AI, Technology and Education | Springer Publications | November 2024 | 2198-4182 | Scopus | |
| Dr.Neerupa Chauhan, Dr.Reenu Mohan and Dr.Nidhi Raj Gupta, Ms.Indra and Dr.Aakash Kumar | Emotional Intelligence of Leader and Employee Performance with the Median Employee Engagement using SEM-A study in context of IT Sector, Bengaluru, India | Achieving Sustainable Business through AI, Technology and Education | Springer Publications | November 2024 | 2198-4182 | Scopus | |
| Dr.Nidhi Raj Gupta, Dr.Riya Singh Dr.Neerupa Chauhan, and Dr.Annie Stephen | Analysing the Continuation of Mask-wearing in the Post-Covid Era: Investigating the Link between Self Perception, Self-Esteem , Emotional Expression in Undergraduate Students | Achieving Sustainable Business through AI, Technology and Education | Springer Publications | November 2024 | 2198-4182 | Scopus | |
| Dr.Aneesha K Shaji | Enhancing Customer Satisfaction and Sales in Retail Environments: A Personalized Augmented Reality Approach for Dynamic Product Recommendations | Harnessing AI, Machine Learning, and IoT for Intelligent Business | Springer Publications | November 2024 | 2198-4182 | Scopus | |
| Dr.Gowrishankar R | The Talent Crunch: Human Resource Challenges in Supply Chain and Logistics Management | Harnessing AI, Machine Learning, and IoT for Intelligent Business | Springer Publications | November 2024 | 2198-4182 | Scopus | |
| Dr.Annie Stephen and Dr.Aakash Kumar | A Study on the Existence of ROPO Behavior and It’s Impact on the Buying Behavior of Consumers | Harnessing AI, Machine Learning, and IoT for Intelligent Business, Studies in Systems, Decision and Control | Springer Publications | November 2024 | 2198-4182 | Scopus | |
| Dr.Katepogu Kiran Kumar, Dr.Karthikeyan A and Dr.Gowrishankar R | Unveiling Operational Efficiency: Unravelling Key Performance Indicators Across Indian Manufacturing Sectors | Harnessing AI, Machine Learning, and IoT for Intelligent Business, Studies in Systems, Decision and Control | Springer Publications | November 2024 | 2198-4182 | Scopus | |
| Dr.Gowrishankar R and Dr.Panduranganagouda Honnali | Emotional Intelligence Competencies and Job Performance—A Study Among Medical Practitioners in Chennai City | Harnessing AI, Machine Learning, and IoT for Intelligent Business, Studies in Systems, Decision and Control | Springer Publications | November 2024 | 2198-4182 | Scopus | |
| Dr.Aakash Kumar | Customer-Centric Technology: Examining Chatbot Performance and Fostering Trust in the Digital | Harnessing AI, Machine Learning, and IoT for Intelligent Business, Studies in Systems, Decision and Control | Springer Publications | November 2024 | 2198-4182 | Scopus | |
| Dr.Janani M, Ms.Indra S and Dr.Karthikeyan A | Digital Finance Inclusion Through Literacy in Next Normal | Harnessing AI, Machine Learning, and IoT for Intelligent Business, Studies in Systems, Decision and Control | Springer Publications | November 2024 | 2198-4182 | Scopus | |
| Dr.Jayashree S | Stress Management Strategies for Postgraduate Students—A Curriculum Integrated Framework | Harnessing AI, Machine Learning, and IoT for Intelligent Business, Studies in Systems, Decision and Control | Springer Publications | November 2024 | 2198-4182 | Scopus | |
| Dr.Nidhi Raj Gupta | Development of Framework for Determinants of Consumer Behavior by Using Structural Equation Modeling | Harnessing AI, Machine Learning, and IoT for Intelligent Business, Studies in Systems, Decision and Control | Springer Publications | November 2024 | 2198-4182 | Scopus | |
| Dr.Gowrishankar R | Rural Entrepreneurship: Macro Environmental Factor Impact on the Success of Micro, Small, and Medium-Sized Enterprises (MSME’s) | Harnessing AI, Machine Learning, and IoT for Intelligent Business, Studies in Systems, Decision and Control | Springer Publications | November 2024 | 2198-4182 | Scopus | |
| Dr.Poornima J and Dr.Jayashree S | Analyzing Youth Consumer Behavior Through Social Media Advertising in Bangalore: A Focus on Facebook’s Role in the Digital Fashion Age | Harnessing AI, Machine Learning, and IoT for Intelligent Business, Studies in Systems, Decision and Control | Springer Publications | November 2024 | 2198-4182 | Scopus | |
| Dr.Gowrishankar R | Exploring the Perceptions and Utilization of Social Media Advertising Strategies in Contemporary Marketing Practices: A Study on Awareness and Implementation Among Businesses | Harnessing AI, Machine Learning, and IoT for Intelligent Business, Studies in Systems, Decision and Control | Springer Publications | November 2024 | 2198-4182 | Scopus | |
| Dr.Panduranganagouda Honnali | Factors Influencing Entrepreneurial Intentions Among Female Postgraduate Students | Harnessing AI, Machine Learning, and IoT for Intelligent Business, Studies in Systems, Decision and Control | Springer Publications | November 2024 | 2198-4182 | Scopus | |
| Ms.Aasha and Dr.Deenu Nadayil | Beyond Traditional Gold: Analyzing Investment Decision Making in Digital, Physical, and Gold ETF’s | Harnessing AI, Machine Learning, and IoT for Intelligent Business, Studies in Systems, Decision and Control | Springer Publications | November 2024 | 2198-4182 | Scopus | |
| Dr.Deenu Nadayil and Ms.Aasha | Data Visualization of Sample Super Store Sales Data Set Using Power BI | Harnessing AI, Machine Learning, and IoT for Intelligent Business, Studies in Systems, Decision and Control | Springer Publications | November 2024 | 2198-4182 | Scopus | |
| Dr.Poornima J | A Study on the Plausibility of Financial Distress Due to Covid 19: Evidence from Nifty Fifty Companies | Harnessing AI, Machine Learning, and IoT for Intelligent Business, Studies in Systems, Decision and Control | Springer Publications | November 2024 | 2198-4182 | Scopus | |
| Dr.Reenu Mohan, Dr.Neerupa Chauhan and Dr.Karthikeyan A | Deciphering Consumer Decision-Making for Mainstreaming Sustainable Products: Exploring Conscious Eco-Friendly Choices | Harnessing AI, Machine Learning, and IoT for Intelligent Business, Studies in Systems, Decision and Control | Springer Publications | November 2024 | 2198-4182 | Scopus | |
| Dr.Aneesha K Shaji | Volatility Spillover Effect and Relationship Between the Oil Price and Stock Market Returns of the United States: A Scoping Review for Future Research Trajectories | Harnessing AI, Machine Learning, and IoT for Intelligent Business, Studies in Systems, Decision and Control | Springer Publications | November 2024 | 2198-4182 | Scopus | |
| Dr.Jayashree S | Gender Gap and Financial Literacy Among Gen Ziers | Harnessing AI, Machine Learning, and IoT for Intelligent Business, Studies in Systems, Decision and Control | Springer Publications | November 2024 | 2198-4182 | Scopus | |
| Dr.Gowrishankar R | Harmonizing Policy Objectives with Economic Development and Industrialization Strategies | Harnessing AI, Machine Learning, and IoT for Intelligent Business, Studies in Systems, Decision and Control | Springer Publications | November 2024 | 2198-4182 | Scopus | |
| Dr.Gowrishankar R | Financial Performance Analysis of ICICI Bank for the Period of 2013–2022 | Harnessing AI, Machine Learning, and IoT for Intelligent Business, Studies in Systems, Decision and Control | Springer Publications | November 2024 | 2198-4182 | Scopus | |
| Dr.Gowrishankar R | Influencing Factors of LinkedIn by Job Seekers and Professionals in IT Sector | Harnessing AI, Machine Learning, and IoT for Intelligent Business, Studies in Systems, Decision and Control | Springer Publications | November 2024 | 2198-4182 | Scopus | |
| Dr.Neerupa Chauhan, Dr.Nidhi Raj Gupta and Dr.Annie Stephen | A Bibliometric Analysis on Exploring the Emerging Trends and Influence of Green Finance in India Using Bibliometrix | Harnessing AI, Machine Learning, and IoT for Intelligent Business, Studies in Systems, Decision and Control | Springer Publications | November 2024 | 2198-4182 | Scopus | |
| Dr. Panduranganagouda Honnali and Dr.Neerupa Chauhan | To Analyze the Influence of Environmental Consciousness on Customer Purchase Intentions of Electric Vehicles | Harnessing AI, Machine Learning, and IoT for Intelligent Business, Studies in Systems, Decision and Control | Springer Publications | November 2024 | 2198-4182 | Scopus | |
| Dr.Gowrishankar R | Analyzing Consumer Attitudes Towards Green Marketing in Kerala | Harnessing AI, Machine Learning, and IoT for Intelligent Business, Studies in Systems, Decision and Control | Springer Publications | November 2024 | 2198-4182 | Scopus | |
| Dr.Aneesha K Shaji | Model Building: Leveraging Block Chain and Supply Chain Performance as Paradigms | Harnessing AI, Machine Learning, and IoT for Intelligent Business, Studies in Systems, Decision and Control | Springer Publications | November 2024 | 2198-4182 | Scopus | |
| Mr.Jagadeesh K K | The Investors Engagement on Environmental, Social, and Governance Performance in India Through Indian ESG Funds | Harnessing AI, Machine Learning, and IoT for Intelligent Business, Studies in Systems, Decision and Control | Springer Publications | November 2024 | 2198-4182 | Scopus | |
| Dr.Janani M | The Impact of Social Media Influencers on Consumer Purchasing Behavior in Social Commerce Platforms | Harnessing AI, Machine Learning, and IoT for Intelligent Business, Studies in Systems, Decision and Control | Springer Publications | November 2024 | 2198-4182 | Scopus | |
| Dr.Nittymol Antony and Dr.Saranya S | Preference of Women Towards Digital Technology | Achieving Sustainable Business Through AI, Technology Education and Computer Science | Springer Publications | December 2024 | 2197-6511 | Scopus | |
| Dr.GowriShankar R | Analysing Customer Ideas, Opinions, and Preferences Towards Social Media Platforms: Insights and Implications with Special Reference to Coimbatore City |
Achieving Sustainable Business Through AI, Technology Education and Computer Science | Springer Publications | December 2024 | 2197-6511 | Scopus | |
| Dr.GowriShankar R | Harnessing Internet of Things (IoT) for Operational Efficiency in Retail Stores: Innovations, Benefits, and Challenges |
Achieving Sustainable Business Through AI, Technology Education and Computer Science | Springer Publications | December 2024 | 2197-6511 | Scopus | |
| Dr.Jayashree S | A Study on Possible Shift from Private and Public Transportation to Metro travel mode in Bengaluru | Strategic Management for a sustainable future | Eureka Publications, Maharashtra | December 2024 | 978-81-19567-34-8 | - | |
| Dr.Jayashree S | Role of Technology in Enhancing the Work-Life Balance of Lecturers in Management Institutions | Business Sustainability with Artificial Intelligence (AI): Challenges and Opportunities | Springer Publications | January 2025 | 2198-4193 | Scopus | |
| Dr.Nidhi Raj Gupta, Dr.Neerupa Chauhan, Dr.Riya Singh and Dr.Annie Stephen | Building a Crypto Future in Bangalore: A structural Equation Model of Tech-Savvy, Financial Distrust, Social Media and Gen Z Adoption | Challenges and Opportunities, Studies in Systems, Decision and Control | Springer Publications | January 2025 | 2198-4193 | Scopus | |
| Dr.GowriShankar R | Analyzing the Behavior of Higher Education Students Toward Green Marketing and Corporate Social Responsibility Intentions |
Green Finance and Energy Transition, Contributions to Finance and Accounting, |
Springer Publications | February 2025 | 2197-6511 | Scopus | |
| Dr.Katepogu Kiran Kumar and Dr.Karthikeyan A | Mergers and Acquisitions in India: AFinancial Analysis of Selected Companies | Studies in Big Data | Springer Publications | March 2025 | 2197-6503 | Scopus | |
| Dr.Katepogu Kiran Kumar | An Empirical Study with Panel Data: The Impact of Forex Rates, Brent Crude Oil and Gold Prices on the Indian Stock Indices | Studies in Big Data | Springer Publications | March 2025 | 2197-6503 | Scopus | |
| Dr.Riya Singh | A Study of Entrepreneurial Opportunities in Metaverse: Navigating the Virtual Frontier | Big Data in Finance: Transforming the Financial Landscape | Springer Publications | April 2025 | 2197-6503 | Scopus | |
| Dr.Jayashree S | Stress Management Strategies for Postgraduate Students—A Curriculum Integrated Framework | Studies in Systems, Decision and Control | Springer Publications | April 2025 | 2198-4190 | Scopus | |
| Ms Aasha and Dr.Reenu Mohan | Evaluating the Ripple Effects: Bengaluru Residents’ Perceptions on Monetary Policy Changes and Their Impact on Housing Finance Accessibility | Business Sustainability with Artificial Intelligence (AI): Challenges and Opportunities | Springer Publications | April 2025 | 2198-4190 | Scopus | |
| Dr.Annie Stephen | ESG Integration in Talent Acquisition | ESG in Human Capital Management: Shaping Inclusive and Sustainable Workplaces | Eureka Publications | April 2025 | 2962-5548 | - | |
| Dr.Neerupa Chauhan | Empowering Communities and Preserving Heritage: Case studies on Socially Responsible Travel Through Fair Trade Tourism | Meaningful Tourism: Building the Future of Tourism | Emarald Publishing Limited | April 2025 | 978-1-83797-837-3 | Scopus | |
| Dr.Neerupa Chauhan and Dr.Karthikeyan A | Usage of Augmented Reality and Gamification elements to Enhance Engagement and Learning Experiences in Heritage Tourism Sites: Case Studies and Insights | Meaningful Tourism: Building the Future of Tourism | Emarald Publishing Limited | April 2025 | 978-1-83797-837-3 | Scopus |
| Sl. No. | Name | Title of the Article | Details of Publisher | Month, Year of publication | ISSN No | Bibliometrics (Citation & H Index) | Article URL | Type |
| 1 | Dr.Janani M | Transformative e-Learning in Indian Higher Education: Empowering Education for the New Normal – A SEM Analysis | Delhi Business Review | June 2024 | 2277-7725 | DOI: 10.51768/dbr.v25i1.251202407 | Peer Reviewed | |
| 2 | Dr.Vishnu Govindan | Exploring Online Consumer Behaviour of E -Pharmacy Products in Bangalore | Journal of Informatics Education and Research | September 2024 | 1526-4726 | Journal of Informatics Education and Research | ABDC | |
| 3 | Dr.Janani M | Impact of Demographic Factors and Emotional Biases on Retail Investor’s Behaviour: A SEM Study | The IUP Journal of Applied Finance, Hyderabad | April 2024, | 0972-5105 | EBSCO | ||
| 4 | Dr.Janani M | Turbo Remarketing by E-Commerce Start-ups: Converting Abandoned Cars into Sales | International Journal of Economics and Business Administration | June 2024, | 2241-4754 | EBSCO | ||
| 5 | Dr.Kaleeshwaran K | Assessment of E-Service Quality in Union Bank of India With Special Reference to Virudhunagar District | Journal of Environmental Protection and Ecology | December 2024 | 1546-1554 | Scopus (Q4) | ||
| 6 | Dr.Neerupa Chauhan and Dr.Nidhi Raj Gupta | Research dynamics in AI and Fntech: A bibliometric investigation using R | Discover Internet of Things | March 2025 | 2730-7239 | | view here | Scopus (Q1) | |
| 7 | Dr.Nidhi Raj Gupta, Dr.Neerupa Chauhan and Dr.Riya Singh | Why Gen Z stays and leaves: Role of workplace flexibility, purpose-driven roles, and digital engagement tools on job retention | International Journal of Economic Perspectives | March 2025 | 1307-1637 | view here | ABDC |
| Sl. No. | Name | Title of the Paper | Name of the conference, Place | Title of the proceedings and publisher details | Month, Year of publication, ISSN / ISBN No |
| 1 | Dr.Jayashree S | User’s perception towards Google Pay with special reference to Coimbatore City | AIP Conference Proceedings, International Conference, ICMCCT2022 | AIP Conference Proceedings, International Conference, ICMCCT2022, July 2024 | 978-0-7354-4966-4 (Scopus Indexed) |
| 2 | Dr. Riya Singh | Impact Of Tax Reforms In Small And Medium Enterprises | 4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 3 | Dr. Neerupa Chauhan | Unravelling The Influence Of Social Media On Stock Market Dynamics |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 4 | Dr. Neerupa Chauhan | Impact Of Pandemic On Logistics And Supply Chain Management | 4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 5 | Dr. Panduranganagouda Honnali | Financial Literacy And Investment Behavior Among Generation Zwoman: Impacts On Money Management And Financial Decisionmaking |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 6 | Dr. Saranya S | Psychological Impact Of Self-Paced Learning Vs Traditional Classrooms |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 7 | Dr. Neerupa Chauhan | Ancient Roots : Modern Results Ancient Secrets For Optimal Youth Health |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 8 | Dr. Neerupa Chauhan | Transition From Fast Fashion To Sustainable Fashion: The Influence Of Gen Z On Fashion |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 9 | Dr. Panduranganagouda Honnali | Building Resilient And Sustainable Supply Chains: A Review Of Current Practices And Future Scope |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 10 | Dr. Saranya S | The Esg Imperative: A Pathway To A Sustainable Business | 4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 11 | Dr. Panduranganagouda Honnali | An Investigation Into The Impact Of Augmented And Virtual Reality On Consumer Purchasing Behavior In Beauty Product Marketing |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 12 | Dr. Panduranganagouda Honnali |
Quality And Purchase Decisions For Pink Flash Products: A Study Among Gen Z |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 13 | Dr. Panduranganagouda Honnali | AI And Social Media Privacy: Balancing Personalization And Security Among Undergraduate And Postgraduate Students |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 14 | Dr. Panduranganagouda Honnali | The Influence Of Social Media Influencer On Gen-Z Consumer Purchasing Behavior In Skincare And Beauty Products |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 15 | Dr. Janani M | Lifestyle Inflation And Personal Budgeting- A Comparative Study Among The Urban Youth In Indian Metropolises |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 16 | Dr. Neerupa Chauhan | From Bling To Bank: Understanding Generation Z’s Gold Purchase Pattern |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 17 | Dr. Arockia Stalin G | Understanding Employee Behavior Patterns Through Data Analytics: Enhancing Workplace Environments Via Hr Interventions |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 18 | Dr. Janani M, Ms. Gaadha B | Sleep Pattern And Academic Performance In Teenagers | 4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 19 | Dr. Neerupa Chauhan | Economic Impacts Of Digital Payment Revolution In India | 4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 20 | Dr Neerupa Chauhan | Edtech In India: A Comparative Case Study | 4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 21 | Dr. Jayashree S | Impact Of Social Media Influencers On Consumer Purchasing Decisions And Their Response To Price Discounts And Promotions |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 22 | Dr Arockia Stalin G | Investigating How HR Departments Use Analytics to Optimize Talent Allocation and Improve Workforce Efficiency | 4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 23 | Dr. Panduranganagouda Honnali |
Switching From Offline To Online Marketing Strategies To Build A Customer-Oriented Brand Equity |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 24 | Dr Gowrishankar R | The Popularity Of Dropshipping Among Entrepreneurs: A Qualitative Study | 4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 25 | Dr. Arockia Stalin G | Data-Driven CRM: The Impact of Analytics on Customer Retention and Engagement |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 26 | Dr. Panduranganagouda Honnali |
The Role of Social Media In Shaping Startup Culture among Undergraduate Students |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 27 | Dr Gowrishankar R | The Socio-Economic Impact Of Quick Commerce On Gig Workers In India: A Qualitative Study On Employment Stability And Worker Welfare |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 28 | Dr Neerupa Chauhan | Influence Marketing: Case Study On Calvin Klein | 4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 29 | Ms. Indra.S | Exploring The Impact of Artificial Intelligence And Innovation In Financial Services |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 30 | Ms. Indra S | A Study On The Impact Of Digital Payment Systems On Small Businesses: Enhancing Growth, Efficiency And Market Reach |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 31 | Ms. Indra S | Tokenomics Unveiled: Shaping India’s Future Through RBIs Rule Book |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 32 | Dr. Panduranganagouda Honnali | Impact Of Augmented And Virtual Reality Improve the Customer Experience and Behaviour | 4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 33 | Dr Aneesha K Shaji | Stress, Work And Family Balance | 4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 34 | Ms. Indra.S | Harnessing Blockchain Technology For Climate Finance Enhancing Efficiency, Trust And Transparency |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 35 | Dr Arockia Stalin G | Understanding Employee Behavior Patterns Through Data Analytics: Enhancing Workplace Environments Via HR Interventions |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 36 | Dr Arockia Stalin G | Predictive Analytics In Employee Retention Using HR Data | 4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 37 | Dr. Arokia Stalin G | Artificial Intelligence and Machine Learning In Talent Acquisition Analytics Exploring the Role of Ai and Ml In Improving Recruitment Processes and Reducing Bias in Hiring Decisions |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 38 | Dr. Neerupa Chauhan | Artificial Intelligence In Marketing World | 4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 39 | Dr. Nittymol Antony | Artificial Intelligence In Digital Marketing: Impact On Consumer Privacy, Security And Ai Biases. | 4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 40 | Dr. Janani M | Bearish Profit: Short Selling & Short Squeeze And Their Impact | 4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 41. | Ms. Gaadha B | The Dark Side Of Nestle: A Marketing Malpractice Case Study | 4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India 4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India 4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 42. | Dr Neerupa Chauhan | Edtech In India: A Comparative Case Study | 4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India 4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India 4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 43. | Dr Arockia Stalin G | Effectiveness Of Diversity Initiatives And Their Impact On Organizational Performance |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India 4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India 4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 44. | Mrs. Indra S | Emerging Paradigms In Modern Entrepreneurship: Navigating the Evolving Startup Landscape | 4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India 4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India 4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 45. | Dr Arockia Stalin G | Credit Scoring And Loan Default Prediction Using Support Vector Machine (SVM): An Enhanced Approach to Creditworthiness Analysis |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India 4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India 4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 46. | Dr Arockia Stalin G | A Comparative Study Of Financial Performance Metrics: Automobile And Finance Sectors In India | 4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India 4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India 4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |
| 47. | Dr. Karthikeyan A | The Impact of Work-Life Balance On Employee Well-Being And Performance In The It Sector: A Practical Approach to Reducing Stress |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
4th International Conference on International Conference on Resilience And Progress : Pioneering Transformative Pathways To Sustainability (ICRPPTPS) 2025, Kristu Jayanti College, Autonomous Bengaluru, Karnataka, India |
ISBN No: 978-81-983354-3-2 |