Co-Curricular Activities

Mini Bazaar – Entrepreneurial Stall Event (I, II & III BBA)
Date: 12 February 2026
The Department of Management organized a Mini Bazaar – Entrepreneurial Stall Event on 12/02/2026 within the college campus, involving students from I, II, and III BBA. The event was conducted as part of experiential learning under Entrepreneurship Development, Marketing Management, and Retail & Sales Management courses.

The primary objective of the event was to provide students with hands-on exposure to real-time business operations. Students were grouped into teams and were required to conceptualize, plan, and execute their own stalls. Each team selected products, estimated costs, fixed pricing strategies, arranged procurement, designed promotional materials, and managed sales operations.

The I BBA students focused on understanding basic entrepreneurial concepts such as cost calculation, simple pricing, teamwork, and customer interaction. II BBA students applied marketing strategies including branding, promotional techniques, segmentation, and attractive stall presentation. III BBA students implemented advanced business practices such as break-even analysis, competitive pricing, profit margin calculation, inventory management, and digital payment integration through UPI systems.

The campus was transformed into a vibrant marketplace featuring a variety of stalls including food items, handmade crafts, accessories, games, and eco-friendly products. Students actively engaged with customers, handled negotiations, managed stock, addressed queries, and monitored sales performance throughout the event. Faculty members evaluated stalls based on innovation, profitability, marketing strategy, teamwork, and customer satisfaction.

The Mini Bazaar successfully bridged the gap between theoretical learning and practical application. It enhanced students’ entrepreneurial mindset, financial literacy, communication skills, leadership abilities, and decision-making capacity under real business conditions. The event provided a meaningful platform for experiential learning and strengthened students’ understanding of business dynamics in a competitive environment.

Entrepreneurship Summit - Panel Discussion
Date: 11 February 2026
The Department of Management organized a panel discussion titled “The Founder’s Blueprint” on 11th February 2026 as part of the Entrepreneurship Summit. The panel comprised six distinguished student entrepreneurs from diverse industries and a Moderator Dr. D. Ravindran, Associate Professor, KJIM. Each speaker shared their entrepreneurial journey, highlighting the challenges faced during the initial stages of their ventures. The discussion emphasized the importance of innovation, resilience and adaptability in building successful businesses. The panelists also spoke about funding strategies, market research and customer acquisition techniques. Students were given the opportunity to interact with the panelists and moderator during the Q&A session. The interaction provided clarity on startup planning, risk management and leadership skills. The event created an engaging platform for knowledge exchange between industry experts and students. Overall, the session was informative, motivational, and aligned with the objectives of promoting entrepreneurial thinking among students.

Innovatio - A Business Plan Competition
Date: 13 February 2026
The Department of Management, School of Business and Management, successfully organized Innovatio – A Business Plan Competition on 13 February 2026. The event was conducted with the objective of nurturing entrepreneurial skills and providing a platform for students to present innovative business ideas. The program commenced with a warm welcome to the dignitaries and participants. The Presidential Address was delivered by Fr. Joshy Mathew, Chief Human Resource Officer. In his address, he appreciated the efforts of the department in organizing such an initiative and emphasized the importance of innovation, creativity, and perseverance in the field of business.

The Inaugural Address was delivered by Patil Arunkumar C, Chairman and Founder of CADMAX Solutions, Bengaluru. In his inspiring speech, he shared his entrepreneurial journey, highlighting the challenges, risks, and learning experiences he encountered while building his organization. He emphasized the importance of having the right entrepreneurial attitude, which includes self-confidence, willingness to take calculated risks, adaptability, and continuous learning. He motivated students to believe in their ideas and work with dedication and passion to transform them into successful ventures. The competition witnessed enthusiastic and active participation from students. Participants presented their innovative business plans with great confidence, creativity, and professionalism. The students demonstrated strong research, planning, and presentation skills. Their ideas covered diverse areas and reflected their entrepreneurial mindset and problem-solving abilities. The interactive sessions and presentations created a vibrant learning atmosphere. Students actively engaged in discussions, asked insightful questions, and gained valuable knowledge from the expert guest and fellow participants.

Proficia 2026 National-Level Intercollegiate Case Study Competition
Date: 05 February 2026
Proficia is a National-Level Intercollegiate Case Study Competition conducted to provide a structured platform for undergraduate students to analyze real-time business scenarios, apply theoretical concepts, and enhance their analytical, strategic, and decision-making competencies across the core functional areas of management.

The Inaugural Ceremony of Proficia 2026 was held in the A2 Auditorium, Administrative Block, Kristu Jayanti (Deemed to be University). The programme was conducted in the esteemed presence of academicians, industry professionals, faculty members, students, and participants representing institutions from various parts of the country.

The Inaugural Address was delivered by Mr. Bonny Thomas, Director, Big 4 Company, Bengaluru, who highlighted the significance of nurturing managerial talent in the context of an increasingly dynamic business environment. He elaborated on emerging trends in Human Resource Management and emphasized the critical competencies that young professionals must cultivate to sustain relevance and effectiveness in the contemporary corporate landscape.

The inaugural session also featured an address by Fr. Dr. Marialal Joseph, Director – Research and Development and Director, Centre for Global Networking and Collaborations, Kristu Jayanti (Deemed to be University). He underscored the transformational learning experiences facilitated through participation in academic competitions and emphasized the role of such platforms in fostering critical thinking, ethical reasoning, and holistic professional development.

The theme of Proficia 2026, “The Case Files – Truth Behind the Trends,” was conceptualized to encourage participants to move beyond superficial analysis and critically examine the underlying factors influencing business trends. The theme aimed to foster strategic thinking, problem-solving ability, and professional presentation skills among undergraduate students.

Proficia 2026 comprised four event categories, each conducted through three competitive rounds. Participants were systematically evaluated on their theoretical knowledge, practical application, creativity, innovation, analytical reasoning, and problem-solving abilities.

The Valedictory Ceremony was held at 4:30 p.m. in the A2 Auditorium, Administrative Block. The ceremony was graced by Fr. Joshy Mathew, Chief Human Resource Officer (CHRO) and Director, School of Humanities and Social Sciences; Dr. C. Surendranath Reddy, Dean, School of Business and Management; and Prof. Suku Thomas Samuel, Head, Department of Management, along with faculty members and student coordinators. Proficia 2026 recorded enthusiastic participation with 36 event registrations and a total of 88 participants from institutions across India, reflecting the national scope and academic relevance of the competition.

The Student Coordinators, Ms. Hana K. Hussain and Mr. Ayush B. Magar, along with the Faculty Coordinators, Dr. Leelavathi R., Dr. Kaleeshwari S., Dr. Sini M. George, and Dr. Jagannathan, expressed sincere gratitude to all stakeholders who contributed to the successful organization and execution of Proficia 2026. The coordinated efforts and commitment of the organizing team were instrumental in ensuring the smooth conduct and overall success of the event.

Koushala - Marketing Exhibition
Date: 06 November 2025
An exhibition was organised for the III Semester BBA students. Koushala - the Marketing Model Exhibition, showcased various fundamental marketing concepts in an engaging and creative manner. Students prepared innovative models to demonstrate ideas such as product life cycle, segmentation, targeting and positioning, branding strategies, and the 4Ps of marketing. The exhibition provided a hands-on learning experience, allowing students to translate theoretical concepts into visual and practical displays. Each group presented their model with clarity, explaining the relevance and real-world application of the chosen concept. The activity encouraged deep understanding, critical thinking, and teamwork among the participants. Faculty members appreciated the originality and effort put into the models. The exhibition created an interactive environment where students learnt from peers’ presentations. It also enhanced their confidence in communicating marketing ideas effectively.

Inquizitive 2025 - Business Quiz Competition
Date: 05 November 2025
Inquizitive 2025 was organized by the Department of Management (BBA) as an initiative to spark curiosity in business current affairs and nurture a strong quizzing culture among students. The event was designed not only to test knowledge but also to discover emerging talent in the area of business intelligence. This year, the competition witnessed an enthusiastic response with 74 teams (two students in each team) registering for participation.

The quiz featured two preliminary rounds conducted on 28th October 2025 and 30th October 2025, which included a variety of segments such as multiple-choice questions, identification of business personalities, brand logos, taglines, and more. The top performers from the prelims advanced to the final round held on 05th November 2025.

SAP Training
Date: 18 Aug to 30 Sep 2025
The Department of Management, School of Business and Management, organized an intensive SAP Certification Training Program for BBA students during the Academic Year 2025–2026. The program was conducted in two phases, from 18 August 2025 to 30 September 2025 and 15 October 2025 to 07 October 2025 with sessions scheduled from 4:30 PM to 6:30 PM. A total of 146 students from III and V semester BBA participated in this training. The sessions were facilitated by SAP Trainers in collaboration with SAP Software Company, offering students direct exposure to globally used enterprise software solutions. The primary objective of the training program was to enhance students’ employability by providing industry-recognized skills in enterprise resource planning and digital business processes. Students felt the sessions were informative, and working directly on the SAP interface made the learning experience practical and engaging. Overall, the program was extremely useful and gave us exposure to industry tools we usually don’t experience in regular classes.

Perceptual Mapping
Date: 29 September 2025
The Department of Management organized an Activity on Perception Mapping for the V Semester BBA Marketing Batch students. The session focused on the role of perceptual mappings in understanding how consumers position brands in their minds based on selected attributes. Dr.Swathi.P explained the methodology of plotting brands on two-dimensional scales (e.g., Price vs Quality, Style vs Functionality). Students participated actively in group discussions and exercises by preparing sample perceptual maps of popular brands across categories such as smartphones, beverages, and automobiles. This interactive approach helped them connect theoretical concepts of positioning and differentiation with real-world business scenarios.

Unlocking Innovation: The Patent Pathway
Date: 26 September 2025
The Entrepreneurship and Innovation Centre (EIC) of Kristu Jayanti Deemed to be University, Bengaluru, in collaboration with Department of Management organized an enlightening expert talk on the topic “Unlocking Innovation: The Patent Pathway” on 26th September 2025. The session was conducted in M4 Auditorium from 3:40 PM to 4:30 PM.

Mr.Swagath Parida, Senior Manager-Software Development, Dell Technologies, Bengaluru delivered an insightful expert talk on the theme “Unlocking Innovation: The Patent Pathway”. The session aimed to create awareness among students about the importance of Intellectual Property Rights (IPR) and the process of transforming innovative ideas into patents.

The expert speaker highlighted that in today’s knowledge-driven economy, ideas serve as the foundation of innovation, but their true value lies in effective protection. A patent was described as a crucial tool that provides inventors with exclusive rights over their creations, prevents unauthorized use, and adds strategic value to startups. The talk emphasized that ideas alone cannot be patented; they must evolve into solutions that are novel, useful, and non-obvious.

The speaker elaborated on the criteria for patentability, which include novelty, inventive step, and industrial applicability. Students were guided through the patenting process—starting from documenting the invention, conducting a prior art search, and drafting the application, to filing, examination, and eventual grant of patents. Practical insights were shared on how entrepreneurs can use patents to build competitive advantage, attract investor confidence, and generate revenue through licensing.

Real-world examples and case studies were discussed to illustrate how startups have leveraged patents to scale and succeed. The challenges of cost, time, and lack of awareness in the patenting process were also addressed, along with suggestions for affordable strategies that student innovators can adopt.

The session concluded with an interactive Q&A where participants clarified their doubts about patent filing, international applications, and commercialization of intellectual property. Overall, the expert talk was highly engaging and informative, equipping students with knowledge that will help them convert their innovative ideas into valuable intellectual assets.

Village and Household Level Survey under UBA Village Adoption Scheme
Date: 25 September 2025
As part of the Unnat Bharat Abhiyan (UBA) Village Adoption Scheme, a comprehensive socio-economic survey was conducted in the villages of Byalahalli and Nenumanahalli, Kolar Taluk and District, on 25th September 2025.

A dedicated survey team, comprising faculty and students, visited 118 households and engaged in direct interactions with villagers to understand their lifestyle, challenges, and aspirations. The study aimed at mapping the socio-economic realities of the communities, focusing on aspects such as education, livelihood, healthcare, sanitation, housing, and social structures. Key findings revealed that agriculture and daily wage labor continue to be the primary income sources, with seasonal unemployment emerging as a recurring concern. While most children attend government schools, access to higher education opportunities remains limited. Primary healthcare services are available, but for specialized treatments, villagers often have to travel to nearby towns. Infrastructure facilities like electricity and road connectivity were found to be fairly established. However, water supply and sanitation require significant improvement to ensure better living standards.

The survey also highlighted the strong cultural values and social cohesion among the community members, reflecting their resilience despite economic challenges. Importantly, the process fostered mutual trust between the academic team and the villagers, laying the foundation for future extension programmes and sustainable development initiatives in the region.

Vidyaarpan- A Book Donation Drive
Date: 25 September 2025
The Department of Management recently organised Vidyaarpan, a heartfelt Book Donation Drive as part of its Extension Activity, bringing together students and faculty with a shared mission to spread knowledge and inspire young minds.

With great enthusiasm, the college community contributed a diverse collection of books, ranging from academic texts and storybooks to novels and general knowledge resources. Each book was carefully sorted and categorized by the organising team before being donated to the beneficiary school.

During the visit, the volunteers not only distributed the books but also spent quality time with the children, encouraging them to cultivate a daily reading habit. They highlighted how books act as gateways to knowledge, imagination, and creativity, opening new horizons for personal growth.

The children welcomed the books with excitement and joy, eagerly flipping through the pages with curiosity. Their teachers expressed sincere gratitude, acknowledging that the contribution would significantly strengthen the school’s limited resources and enrich the learning experience for their students.

The initiative left a lasting impact on both sides. While the school community gained valuable educational resources, the volunteers experienced the profound joy of giving and the power of education to transform lives. Vidyaarpan not only fostered a culture of reading among children but also instilled in the student volunteers a deep sense of social responsibility and fulfilment.

Re-orientation Session on Jayantian Code of Conduct
Date: 24 September 2025
The Department of Management, School of Business and Management, Kristu Jayanti University, conducted a Re-orientation Session on the Jayantian Code of Conduct for the I Semester BBA students on 24th September 2025 at 9:30 AM in the classroom.

The session was organized to remind students about the values, ethics, and behavioral standards expected on campus. Faculty members explained the significance of discipline, academic integrity, and responsible conduct, ensuring students understood their role in maintaining a positive and respectful learning environment.

The event saw enthusiastic participation from the students, who gained clarity on the institutional guidelines. The session reinforced the importance of accountability and helped students align with the university’s expectations.

Pitch for the Planet: Crafting Sustainable Business Plans
Date: 24 September 2025
The Department of Management organized “Pitch for the Planet: Crafting Sustainable Business Plans” for the III BBA ‘G’ and ‘C’ section students. The event provided a platform for students to ideate and present innovative business models focused on sustainability. Participants showcased how business strategies can integrate economic viability with environmental protection and social responsibility. The initiative enabled students to think beyond conventional business plans by emphasizing eco-friendly practices, renewable resources, waste reduction, and socially responsible entrepreneurship. Overall, the activity encouraged creativity, critical thinking, and awareness of sustainable development in the business world.

Orientation on UBA Household and Village Survey
Date: 22 September 2025
An orientation program was conducted to prepare participants for the upcoming household and village-level survey. The primary objective of the session was to provide participants with a clear understanding of the survey’s goals, procedures, and the responsibilities expected from each team member. The session commenced with an introduction to the importance of surveys in identifying the needs and challenges of communities. Facilitator Mr. Manjunath S, walked the participants through the structure of the survey form, explaining the type of information to be collected from households and villages. They also stressed the importance of approaching respondents with respect, patience, and empathy to ensure accurate and reliable data collection. The program further emphasized the role of clear communication, polite questioning, and cultural sensitivity in building trust with respondents. Participants were guided on framing questions in a simple, unbiased manner to make respondents feel at ease while sharing information. Key points on confidentiality, accuracy in recording responses, and ethical responsibility were also highlighted.

Additionally, practical insights were shared on time management, group coordination, and handling unforeseen challenges in the field. The orientation concluded with a strong message on the importance of teamwork and professionalism in carrying out the survey successfully.

Problem-Solving Simulation
Date: 12 September 2025
Department of Management, Kristu Jayanti Deemed to be University conducted a Problem-Solving Simulation 03:40 PM on 12th September, 2025 for III BBA A section at H101. Group No. 1 of BBA-A organized an engaging class activity aimed at enhancing problem-solving and risk management skills through a fun and practical approach. The class was divided into six teams, each tasked with addressing realistic business crisis challenges. As the activity progressed, teams demonstrated effective teamwork, effort, and decision-making abilities. The session proved to be highly successful, as it fostered visible team spirit, innovation, creativity, and sound decision-making among the students.

Hidden Market Challenge
Date: 06 September 2025
Department of Management, Kristu Jayanti Deemed to be University conducted a Hidden Market Challenging at 03:40 PM on 12th September, 2025 for III BBA A section at H101. Hidden Market Challenge aimed to bridge classroom learning with practical application by exposing students to dynamic business situations that required quick thinking, analytical reasoning, and strategic planning. To execute the challenge, the class was divided into teams, each representing a business entity navigating a competitive market. Students were presented with unexpected real-time scenarios such as sudden market disruptions, shifts in consumer preferences, supply chain breakdowns, or financial constraints. Each team was tasked with analyzing the situation, identifying key problems, and formulating innovative strategies to sustain and grow their businesses in a challenging environment. Presenters defended their decisions through structured presentations before peers and faculty.

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Comeback Pitch
Date: 30 August 2025
The Department of Management, Kristu Jayanti Deemed to be University, organised a "Comeback Pitch" session for III BBA A section on 30th August 2025 at 09:00 AM in H101. The session aimed to enhance students’ decision-making, teamwork, leadership, and communication skills through an engaging and practical approach. The class was divided into eight teams, each taking on the role of business consultants. Their task was to analyze a failed company, identify the reasons behind its downfall, and develop innovative strategies to revive it. The activity proved to be a resounding success, with students demonstrating remarkable collaboration, critical thinking, and problem-solving skills, all while enjoying the challenge of breathing new life into struggling brands. The event benefited 65 students.

Anti-Ragging Week 2025
Date: 13 to 18 August 2025
The Department of Management, School of Business and Management, Kristu Jayanti Deemed to be University, observed Anti-Ragging Week from 13th to 18th August 2025 under the guidance of Dr. Geethu Anna Mathew, Dr. Rakhi Mohan, and Ms. Sony N. The initiative aimed to sensitize students to the harmful effects, psychological and social impact, and strict legal consequences of ragging.

Through interactive sessions, presentations, and discussions, students were encouraged to foster a culture of respect, inclusivity, and peer support, while also being informed about reporting mechanisms and university guidelines. The programme reinforced the institution’s zero-tolerance policy towards ragging and highlighted its commitment to creating a safe, supportive, and value-driven learning environment.

Students expressed that the sessions empowered them to take responsibility in preventing ragging and to actively contribute to building a harmonious campus community.

Takeshi’s Castle: Business Treasure Hunt
Date: 02 August 2025
The Department of Management, Kristu Jayanti Deemed to be University conduced a Business “Treasure Hunt: Takeshi’s Castle” at 10:00 AM on 2nd August, 2025 for III BBA A section at H101. "Takeshi’s Castle: Business Treasure Hunt was a group activity organised by the students to enhance decision-making, teamwork, leadership, and communication skills through a fun and practical approach. The class was divided into five teams, and each team advanced by solving business-related riddles and clues based on designated locations across the college campus. The activity proved to be highly successful, as it demonstrated the participants’ teamwork, effort, and decision-making abilities. It also fostered a strong sense of team spirit and showcased the leadership skills of the students. The event benefited 65 students.