Faculty Publications
Faculty members actively contribute to high-impact scholarly work with publications in reputed national and international journals indexed in Scopus, Web of Science, ABDC, and UGC-CARE. Their research reflects both theoretical rigor and practical relevance.
a. Details of Book Published
| Sl. No. | Name of author / editors | Title of the Book | Details of Publisher | Month, Year of publication | DOI / ISBN No. |
| 1 | Mr. Madhusudhanan R | Security Analysis and Portfolio Management | Integrated Publications, New Delhi | July 2024 | 978-93-5834-674-9 |
| 2 | Dr. Jaspreet Kaur | Banking Law and Practices | Shanlax Publisher | September, 24 | 9789361639449 |
| 3 | Dr. Jaspreet Kaur Dr. Swathi P |
Green Economics | Shanlax Publisher | October, 2024 | 9789361631160 |
| 4 | Dr.P.Prasanna Dr. Bijin Philip Mr.Harishkumar M |
Income tax-I (2024-25) | Infinite Learning Soluation, Bengaluru | August,2024 | 978-81-19521-72-2 |
| 5 | Dr. Bijin Philip | Corporate Finance | REST Publisher | August, 2024 | 978-81-976630-7-9 |
| 6 | Dr.P.Prasanna Dr.Sini M George Dr.N.Sivasankar Mr.Harishkumar M |
Business Accounting (2024-25) | Infinite Learning Solutions, Bengaluru | Septmeber,2024 | 978-81-19521-51-7 |
| 7 | Dr Umesh C | GST Simplified | Shanlax Publication | October, 2024 | 978-93-6163-710-0 |
| 8 | Dr.Devi Prasanna R | Modern Sustainable Logistics and Supply Chain Management | Vaagai International Publication House. Vadasithur, Coimbatore. 641202 | September 2025 | 978-81-944332-1-7 |
| 9 | Dr.Swathi P Dr.Jaspreet Kaur |
Consumer Minds and Brands | Forschung | November 2025 | 9789391772833 |
| 10 | Dr.Swathi P Dr.Jaspreet Kaur |
Marketing Management | Shanlax | November 2025 | 9789361631047 |
b. Details of Book chapter Published
| Sl. No. | Name of the authors | Title of the chapter | Title of the book | Details of Publisher | Month, Year of publication | ISBN No | Type (Scopus or others) |
| 1 | Dr. Bijin Philip, Dr. Geethu Anna Mathew |
Strategizing Talent Acquisition for Fostering Future Workforce Success: Addressing Millennial Turnover and Hiring Challenges in a Rapidly Evolving Business Landscape | Studies in Systems, Decision and Control | Springer Nature Switzerland AG 2024 | 04/08/2024 | ISSN 2198-4182 ISSN 2198-4190 (electronic) | Scopus |
| 2 | Dr. Bijin Philip Dr. Leelavathi R |
A Study on Technological Revolutions in Dynamic Educational Sector Post-covid-19 | Studies in Systems, Decision and Control | Springer Nature Switzerland AG 2024 | 04/08/2024 | ISSN 2198-4182 ISSN 2198-4190 (electronic) | Scopus |
| 3 | Dr. Sugin Raj M | A Study on the Influence of Locations of the Institution on the Service Quality in Education Institutions in with Reference to Bangalore | Navigating the Technological Tide: The Evolution and Challenges of Business Model Innovation | Springer Nature Switzerland AG 2024 | 02/08/2024 | ISSN 2367-3370 ISSN 2367-3389 (electronic) |
Scopus |
| 4 | Dr. Rakhi Mohan, Dr. P Swathi |
E-Mobility Evolution: Shaping Perceptions and Driving Customer Behavior | Anticipating Future Business Trends: Navigating Artificial Intelligence Innovations: | Springer Nature Switzerland | August, 2024 | 978-3-031-63569-4 | Scopus |
| 5 | Dr. Leelavathi R, Dr. Surendranatha Reddy C |
Unveiling Key Contributors to Customer Brand Switching Behaviour | Studies in Systems, Decision and Control | Springer Nature Switzerland AG 2024 | 04/09/2024 | eBook ISBN 978-3-031-62106-2 Print ISBN 978-3-031-62105-5 |
Scopus |
| 6 | Dr. Leelavathi R, Dr. Bijin Philip, Mr.Madhusudhanan R, Ms. N Sony |
AI-Driven Customer Relationship Management (CRM): A Review of Implementation Strategies | Studies in Systems, Decision and Control | Springer Nature Switzerland AG 2024 | 17/09/2024 | ISSN 2198-4182 ISSN 2198-4190 (electronic) | Scopus |
| 7 | Dr. Jaspreet Kaur, Dr. Swathi P |
Understanding Monetary and Non-monetary Rewards Preferences of Individuals in IT Sector of Bangalore, India-A Step Towards Promoting Sustainable Behaviors | Studies in Systems, Decision and Control | Springer Nature Switzerland AG 2024 | September, 24 | ISSN 2198-4182 | Scopus |
| 8 | Dr. Jaspreet Kaur, Dr. Rakhi Mohan |
Unraveling the Impact of Green HR Practices in the Tobacco Industry for a Sustainable Future Change | Harnessing AI, Machine Learning, and IoT for Intelligent Business | Springer | September, 24 | 978-3-031-67889-9 | Scopus |
| 9 | Dr. Sugin Raj M | An Empirical study on Association between demographic factors and level of Life-Work Blend | Studies in Systems, Decision and Control | o Springer Nature Switzerland AG 2024 | 17/09/2024 | ISSN 2198-4182 ISSN 2198-4190 (electronic) | Scopus |
| 10 | Dr. Swathi P | Digital Health Records in Paving the Way for Paperless and Green Practices | Harnessing AI and Digital Twin Technologies in Businesses | IGI Global | Sep,2024 | 979-8369332344 | Scopus |
| 11 | Dr. Swathi P | The Role of Human‑Centric Solutions in Tackling Challenges and Unlocking Opportunities in Industry 4.0 | Artificial Intelligence Solutions for Cyber-Physical Systems | CRC Press | Sep,2024 | 9781032686721 | Scopus |
| 12 | Mr.Bijin Philip | Electric Vehicles in India—Growth and Future Prospects | Studies in Systems, Decision and Control | Springer | November, 2024 | ISSN 2198-4182 ISSN 2198-4190 (electronic) | Scopus |
| 13 | Dr. Leelavathi R, Mr. Bijin Philip |
A Study on Key Factors Affecting the Women Entrepreneur’s Performance in the Present Scenario | Studies in Systems, Decision and Control | Springer | November, 2024 | ISSN 2198-4182 ISSN 2198-4190 (electronic) | Scopus |
| 14 | Dr. Bijin Philip, Dr. Geethu Anna Mathew |
Enhancing Organisational Commitment | Studies in Big Data | Springer | November, 2024 | Electronic ISSN 2197-651 Print ISSN 2197-6503 | Scopus |
| 15 | Madhusudhanan R | Digital Payment Systems and Business Development of Small and Petty Traders in India: A Monetary Analysis | Studies in Big Data | Springer | November, 2024 | Electronic ISSN 2197-651Print ISSN 2197-6503 | Scopus |
| 16 | Madhusudhanan R | Reforming Monetary Policy: A Comprehensive Analysis of Central Bank Digital Currencies (CBDC’s) | Studies in Systems, Decision and Control | Springer | November, 2024 | Electronic ISSN 2197-651 Print ISSN 2197-6503 | Scopus |
| 17 | Madhusudhanan R | Comparative Study of MOOCs in Smart Education | Studies in Systems, Decision and Control | Springer | November, 2024 | Electronic ISSN 2197-651 Print ISSN 2197-6503 | Scopus |
| 18 | Dr. Sugin Raj M, Dr. Geethu Anna Mathew |
Exploring the Development of Diversity Initiatives: Workplace Diversity, Leadership, and Enterprise Performance Management Within the Manufacturing Sector | Studies in Systems, Decision and Control | Springer | November 2024 | ISSN 2198-4182 Electronic ISSN 2198-4190 | Scopus |
| 19 | Bijin Philip | Shaping the Future of Healthcare in India: The Dual Role of Industrialization and Commercialization | Revitalizing Health Through Humanities | Taylor & Francis Group | November, 2024 | ISBN 978-1-032-93786-1 | Scopus |
| 20 | Bijin Philip | Beyond Birth: A Holistic Examination of Postpartum Depression in Adolescent Mothers During the Covid-19 Era | Revitalizing Health Through Humanities | Taylor & Francis Group | November, 2024 | ISBN 978-1-032-93786-1 | Scopus |
| 21 | Bijin Philip | Occupational Stress and Pregnancy Complications: Insights for Workplace Interventions and Public Health Policies | Revitalizing Health Through Humanities | Taylor & Francis Group | November, 2024 | ISBN 978-1-032-93786-1 | Scopus |
| 22 | Dr. Diana Erudiyanathan, Dr. Umesh C |
Unravelling the Nexus between Personal Financial Planning Behavior and Financial Wellness Among Legal Practitioners: A Multi-dimensional Analysis | Harnessing AI, Machine Learning, and IoT for Intelligent Business | Springer | November 2024 | Print ISBN: 978-3-031-67889-9 Online ISBN:978-3-031-67890-5 | Scopus |
| 23 | Dr. N. Sivasankar | Enhancing Customer Satisfaction and Sales in Retail Environments: A Personalized Augmented Reality Approach for Dynamic Product Recommendations | Harnessing AI, Machine Learning, IoT for Intelligent Business | Springer | 02 November 2024 | 978-3-031-67890-5 | Scopus |
| 24 | Dr. N. Sivasankar | Model Building: Leveraging Block Chain and Supply Chain Performance as Paradigms | Harnessing AI, Machine Learning, IoT for Intelligent Business | Springer | 02 November 2024 | 978-3-031-67890-5 | Scopus |
| 25 | Dr. Sini M. George | Analyzing the Continuation of Mask-Wearing in the Post-COVID Era: Investigating the Link Between Mask Usage and Self-perception, Self-esteem, and Emotional Expression in Undergraduate Students (2024-11-08) | Achieving Sustainable Business through AI, Technology Education, and Computer Science | SpringerNature | 09/11/2024 | Print ISBN 978-3-031-70854-1 |
Scopus |
| 26 | Ms. Sony N | A Bibliometric Analysis on Exploring the Emerging Trends and Influence of Green Finance in India Using Bibliometrix | Harnessing AI, Machine Learning, IoT for Intelligent Business | Springer | 02 November 2024 | 978-3-031-67890-5 | Scopus |
| 27 | Dr. Bijin Philip | Brushing Away Blues: The Role of Art in Enhancing Mental Wellbeing among Early Adults | Revitalizing Health Through Humanities | Taylor & Francis Group | December, 2024 | ISBN 978-1-032-93786-1 | Scopus |
| 28 | Dr. Jaspreet Kaur, Dr. Swathi P, Mr. S Manjunath |
Longitudinal Analysis of Agricultural Commodities in India Using ARIMA | Artificial Intelligence, Digitalization and Regulation | Springer | December, 2024 | 978-3-031-67531-7 | Scopus |
| 29 | Dr.Surendranatha Reddy C, Dr. Leelavathi R |
Unveling the dynamics: exploring customer intensions in the adoption of mobile wallets for online shopping | Studies in Systems, Decision and Control | Studies in Systems, Decision and Control | December, 2024 | 978-3-031-62106-2 | Scopus |
| 30 | Dr. Swathi P, Dr. Jaspreet Kaur, Mr. S Manjunath, Mr. R Madhusudhanan | AI’s Novelty in Higher Education: Acumen of Educationalist’s | Green Finance and Energy Transition | Springer | Feb,2025 | 978-3-031-75359-8 | Scopus |
| 31 | Dr. Bijin Philip | From Pavements to Prosperity: The Economic Impact and Challenges of India's Street Food Revolution and FSSAI's Clean Food Initiative | Interstices of Space and Memory | Taylor & Francis Group | March, 2025 | ISBN: 9781003606666 | Scopus |
| 32 | Dr. Bijin Philip | Challenges on Wheels: A Study of Food Delivery Executives and Influencing | Studies in Systems, Decision and Control | Springer Nature | July,2025 | 2198-4182 | Scopus |
| 33 | Dr. Bijin Philip Dr. Geethu Anna Mathew |
Impulse Buying: Understanding | Studies in Systems, Decision and Control | Springer Nature | July,2025 | 2198-4182 | Scopus |
| 34 | Dr. Bijin Philip Dr. Geethu Anna Mathew |
Harnessing the Potential of Artificial Intelligence: Transforming Industries and Workforce Dynamics | Studies in Systems, Decision and Control | Springer Nature | ISSN 2198-4182 ISBN 978-3-031-86707-1 |
Scopus | |
| 35 | Dr.Sugin Raj M | An Analytical study on determinants of job satisfaction among women employees | Studies in Systems, Decision and Control | Springer Nature | July,2025 | 2198-4182 | Scopus |
| 36 | Dr.Devi Prasanna R | Exploring the Synergistic Nexus of Human–AI Interaction Among Academia: An Analysis of Faculty Engagement and Implications in Higher Education | Studies in Systems, Decision and Control | Springer Nature | July,2025 | 2198-4182 | Scopus |
c. Details of Articles published in Scopus/UGC/WoS/ABDC Journals/Peer Reviewed
| Sl. No. | Name | Title of the Article | Details of Publisher | Month, Year of publication | ISSN No | Bibliometrics (Citation & H Index) | Article URL | Type (UGC – CARE, Scopus, WoS, ABDC Journals/Peer Reviewed) |
| 1 | Bijin Philip | Cryptocurrency Fluctuations: Investigating a Decade of Top Cryptocurrency Fluctuations and Influential Factors | International Journal for Multidisciplinary Research | June, 2024 | E-ISSN: 2582-2160 | 6(3) | view here | Peer reviewed |
| 2 | Dr. Leelavathi R | Eco-Friendly Enagement: Harnessing Digital Tools for Sustainable Social Media Marketing | Indian Journal of Modern Research and Review | June, 2024 | 2584-184X | - | https://www.rpri.in/journaldashboard.php?Journal_id=132 | Peer Reviewed |
| 3 | Dr. Leelavathi R, Dr. Surendranatha Reddy C |
ChatGPT in the classroom: navigating the generative AI wave in management education |
Emerald Q1 | July,2024 | 2397-7604 | 1 | DOI 10.1108/JRIT-01-2024-0017 | Scopus |
| 4 | Bijin Philip | Navigating the Road Ahead: Assessing Challenges, Safety Implications, and Public Perception of Self-Driving Vehicles | International Journal of Latest Research in Engineering and Management | July-August 2024 | ISSN: 2456-0766 | 1 | view here | Peer reviewed |
| 5 | Bijin Philip | From innovation to inclusion: The dynamic influence of fintech on financial accessibility and future scopes in India | World Journal of Advanced Research and Reviews | October, 2024 | 1945–1961 | 24(1) | https://wjarr.com/sites/default/files/WJARR-2024-3184.pdf | Peer reviewed |
| 6 | Bijin Philip | Exploring the Shift in Consumer Behavior toward Cashless Payments after the Covid-19 Pandemic | International Journal of Innovative Science and Research Technology | November, 2024 | ISSN No:-2456-2165 | Volume 9, Issue 11, | https://www.ijisrt.com/assets/upload/files/IJISRT24NOV892.pdf | Peer reviewed |
| 7 | Dr. Sugin Raj M | Blended Learning Effectiveness the Relationship between Students Characteristics and Outcomes | Journal of informatics education and research | November 2024 | 1526-4726 | https://jier.org/index.php/journal/article/view/1667 | ABDC-Category | |
| 8 | Mr. Bijin Philip | From Posts to Passports: The Role of Social Media Influencers in Shaping International Travel Decisions | Tourism: An International Interdisciplinary Journal | January 2025 | ISSN 1332-7461 | 3.1 | https://doi.org/10.37741/t.73.1.9 | Scopus (Q2) & Web of Science |
| 9 | Dr. Bijin Philip, Dr. Geethu Anna Mathew | From Farm to Future: Charting India's Agricultural Path to Global Competitiveness and SDGs Alignment | Current Agriculture Research Journal | Jan-25 | Print ISSN: 2347-4688 | 1 | view here | UGC Care |
| 10 | Dr. Bijin Philip, Dr. Geethu Anna Mathew | Navigating Agricultural Risk: Evaluating Farmers' Perceptions and Barriers in the Adoption of PMFBY Scheme for Risk Management | Current Agriculture Research Journal | January 2025 | Print ISSN: 2347-4688 Online ISSN: 2321-9971 |
1 | Navigating Agricultural Risk: Evaluating Farmers’ Perceptions and Barriers in the Adoption of PMFBY Scheme for Risk Management – Current Agriculture Research Journal DOI : view here |
UGC Care |
| 11 | Mr. Somasundaram T, Mr. Manjunath S |
Reimagining Careers: Society's Perspective on Non- traditional Career Paths |
Emperor International Journal of Management, Mayas Publication | February 2025 | ISSN No: 2583-1267, Vol. No. 5, Issue No. 2 | NA | view here | Peer Reviewed |
| 12 | Dr Umesh C | Investigating How Different Pricing Strategies Impact Consumer Perception and Purchase Behavior in Online Markets with Special Reference to Discounts, | Journal of Informatics Education and Research | November, 2024 | 1526-4726 | https://surli.cc/roqfck | ABDC | |
| 13 | Dr. Jaspreet Kaur | Alleviating Psychological Distress through Green HRM: Fostering a Harmonious and Sustainable Environmental Passion | Journal of Information Systems Engineering and Management | January 2025 | -ISSN: 2468-4376 | - | https:// view here /index.php/journal/ article/view/638 |
Scopus |
| 14 | Dr. Jaspreet Kaur | The Impact of Social Media on Student Learning Behaviours | International Journal of Innovations & Scientific Research Review | July, 2025 | 2996-2404 | 13-18, volume 3, issue 2 | - | Peer Reviewed |
| 15 | Dr. Devi Prasanna R | AI Human Interaction with Teaching and Learning: A Comprehensive Analysis of Educational Technology Integration, Pedagogical Transformation, and Future Learning Paradigms | ComFin Research | July,2025 | 2582-6190 | - | - | Peer Reviewed |
| 16 | Dr.Swathi.P | The Impact of Artificial Intelligence on Recruitment and Talent Acquisition: Challenges and Opportunities | SAIM College Journal of Social Science and Technology |
September 2025 | 3059-9253 | view here | Peer reviewed | |
| 17 | Dr. Leelavathi R | Reimagining class room Dynamics | International journal of Educational Management | September 2025 | 1758-6618 | - | - | Scopus |
| 18 | Dr. Leelavathi R | A Holistic Approach to Women Health | Health Education | September 2025 | 1758-714X | - | - | Scopus |
d. Details of Articles / Chapters published in Proceedings
| Sl. No. | Name | Title of the Paper | Name of the conference, Place | Title of the proceedings and publisher details | Month, Year of publication, ISSN / ISBN No |
| 1 | Dr. Diana Erudiyanathan | (NBCI) Natural Brain (Human) and Computer Interaction: Development of User Experience with Computers through Adaptive Interface Method | 14-15th May 2024 Department of Electrical & Electronics Engineering Galgotias College of Engineering and Technology, Greater Noida, India | 2024 4th International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE), IEEE UP section |
09 August 2024 979-8-3503-6016-5 |
| 2 | Dr. Diana Erudiyanathan | Computer Vision for Economic Activity Monitoring | 12-13 December, International Conference on Innovative Computing, Intelligent Communication and Smart Electrical Systems . Chennai.TN,India. |
IEEE - 2024 International Conference on Innovative Computing, Intelligent Communication and Smart Electrical Systems (ICSES), 12/03/2025 | Electronic ISBN:979-8-3315-4362-4 Print ISBN:979-8-3315-4361-7 |
| 3 | Dr. Rakhi Mohan | Beyond The Green Facade: Examining The Evolution of Consumer Skepticism and Purchase Behaviour in Response to Corporate Greenwashing Practices | National Conference on Viksit Bharath@2047: Innovative Revolution and reshaping the future of global business landscape in multidisciplinary sectors, Department of Management, Kristu Jayanti College (Autonomous), Bengaluru | Viksit Bharat@2047: Innovative Revolution And Reshaping The Future Of Global Business Landscape In Multidisciplinary Sectors | 28/01/2025- 29/01/2025 ISBN : 978-93-48377-54-8 |
| 4 | Dr. Sini M George | Role of Window Shopping in influencing Word-of-Mouth Advertising among youths with special reference to Apparel stores | National Conference on Viksit Bharath@2047: Innovative Revolution and reshaping the future of global business landscape in multidisciplinary sectors, Department of Management, Kristu Jayanti College (Autonomous), Bengaluru | Viksit Bharat@2047: Innovative Revolution And Reshaping The Future Of Global Business Landscape In Multidisciplinary Sectors | 28/01/2025- 29/01/2025 ISBN : 978-93-48377-54-8 |
| 5 | Dr. Leelavathi R | A Study on Exploring the Impact of AI on Transforming the Medical Industry: Advancement, Challenges and Future prospect | National Conference on Viksit Bharath@2047: Innovative Revolution and reshaping the future of global business landscape in multidisciplinary sectors, Department of Management, Kristu Jayanti College (Autonomous), Bengaluru | Viksit Bharat@2047: Innovative Revolution And Reshaping The Future Of Global Business Landscape In Multidisciplinary Sectors | 28/01/2025- 29/01/2025 ISBN : 978-93-48377-54-8 |
| 6 | Mr. Somasundaram T | Myopic Contemplation: Impact of AI On Student’s Mental Health and Creativity | National Conference on Viksit Bharath@2047: Innovative Revolution and reshaping the future of global business landscape in multidisciplinary sectors, Department of Management, Kristu Jayanti College (Autonomous), Bengaluru | Viksit Bharat@2047: Innovative Revolution And Reshaping The Future Of Global Business Landscape In Multidisciplinary Sectors | 28/01/2025- 29/01/2025 ISBN : 978-93-48377-54-8 |
| 7 | Dr. Leelavathi R | The Role of Predictive Analytics in Talent Acquisition and Workforce Planning | National Conference on Viksit Bharath@2047: Innovative Revolution and reshaping the future of global business landscape in multidisciplinary sectors, Department of Management, Kristu Jayanti College (Autonomous), Bengaluru | Viksit Bharat@2047: Innovative Revolution And Reshaping The Future Of Global Business Landscape In Multidisciplinary Sectors | 28/01/2025- 29/01/2025 ISBN : 978-93-48377-54-8 |
| 8 | Mr. Suku Thomas Samuel | Reimagining Student Banking: The Role of Neo-Banks in Transforming Financial Experiences | National Conference on Viksit Bharath@2047: Innovative Revolution and reshaping the future of global business landscape in multidisciplinary sectors, Department of Management, Kristu Jayanti College (Autonomous), Bengaluru | Viksit Bharat@2047: Innovative Revolution And Reshaping The Future Of Global Business Landscape In Multidisciplinary Sectors | 28/01/2025- 29/01/2025 ISBN : 978-93-48377-54-8 |
| 9 | Mr. Manjunath S | The future of organic FMCG: Subscription models as a solution to preservative concerns | National Conference on Viksit Bharath@2047: Innovative Revolution and reshaping the future of global business landscape in multidisciplinary sectors, Department of Management, Kristu Jayanti College (Autonomous), Bengaluru | Viksit Bharat@2047: Innovative Revolution And Reshaping The Future Of Global Business Landscape In Multidisciplinary Sectors | 28/01/2025- 29/01/2025 ISBN : 978-93-48377-54-8 |
| 10 | Dr. C. Surendhranatha Reddy | Exploring the Evolving Dynamics of the Insurance Industry | National Conference on Viksit Bharath@2047: Innovative Revolution and reshaping the future of global business landscape in multidisciplinary sectors, Department of Management, Kristu Jayanti College (Autonomous), Bengaluru | Viksit Bharat@2047: Innovative Revolution And Reshaping The Future Of Global Business Landscape In Multidisciplinary Sectors | 28/01/2025- 29/01/2025 ISBN : 978-93-48377-54-8 |
| 11 | Dr. Jaspreet Kaur | Issues and Challenges Faced by The Students Living Far from Home | National Conference on Viksit Bharath@2047: Innovative Revolution and reshaping the future of global business landscape in multidisciplinary sectors, Department of Management, Kristu Jayanti College (Autonomous), Bengaluru | Viksit Bharat@2047: Innovative Revolution And Reshaping The Future Of Global Business Landscape In Multidisciplinary Sectors | 28/01/2025- 29/01/2025 ISBN : 978-93-48377-54-8 |
| 12 | Dr. Leelavathi R Mr. Manjunath S |
How Colors Affect Consumer Behaviour? | National Conference on Viksit Bharath@2047: Innovative Revolution and reshaping the future of global business landscape in multidisciplinary sectors, Department of Management, Kristu Jayanti College (Autonomous), Bengaluru | Viksit Bharat@2047: Innovative Revolution And Reshaping The Future Of Global Business Landscape In Multidisciplinary Sectors | 28/01/2025- 29/01/2025 ISBN : 978-93-48377-54-8 |
| 13 | Mr. Madhusudhanan R | Telecom Tariff Hikes and Market Dynamics: BSNL’s Competitiveness in a Price-Sensitive Environment | National Conference on Viksit Bharath@2047: Innovative Revolution and reshaping the future of global business landscape in multidisciplinary sectors, Department of Management, Kristu Jayanti College (Autonomous), Bengaluru | Viksit Bharat@2047: Innovative Revolution And Reshaping The Future Of Global Business Landscape In Multidisciplinary Sectors | 28/01/2025- 29/01/2025 ISBN : 978-93-48377-54-8 |