Bachelor of Business Administration (BBA)

The Bachelor of Business Administration (BBA) programme is designed to develop future-ready business leaders with strong managerial, entrepreneurial, and analytical skills. The curriculum blends foundational knowledge in management, finance, marketing, human resources, and operations with emerging areas such as digital business, innovation, and sustainability. Through a combination of classroom learning, case studies, internships, and industry interactions, students gain practical insights and a holistic understanding of the business world.

The BBA is a three year degree programme. However, as per the provisions of the new National Education Policy (NEP 2020), a student may continue into the fourth year and earn a BBA Honours degree.

01

About the Programme

  • Provides a strong foundation in core business and management principles.
  • Develops analytical thinking, leadership, communication, and decision-making skills.
  • Integrates theory with practice through case studies, projects, internships, and meaningful industry exposure.
  • Prepares students for corporate careers, entrepreneurship, and higher studies in management.
02

Why Choose
This Programme

  • Offers a strong foundation in business management with practical, industry-oriented learning.
  • Develops leadership, analytical, communication, and strategic decision-making competencies.
  • Provides extensive experiential exposure through internships, projects, and industry interactions.
  • Prepares students for diverse career opportunities, entrepreneurship, and higher education pathways.
03

What You Learn

  • Core concepts of management, marketing, finance, human resources, operations, and strategy.
  • Practical application of business theories through case studies, projects, and internships.
  • Analytical thinking, problem-solving, leadership, and professional communication skills.
  • Entrepreneurial mindset, innovation practices, and ethical business decision-making.

Career Prospects

  • Launch your career as a Management Trainee with leading multinational and Indian corporations.
  • Build impactful careers in marketing, branding, and digital business development.
  • Step into dynamic roles in human resource management and talent development.
  • Drive organizational growth as a business development and strategy executive.
  • Gain hands-on exposure in operations and supply chain management roles.
  • Begin your journey in finance and business analytics as an entry-level analyst.
  • Turn your ideas into reality as an entrepreneur or start-up founder.
  • Pursue higher education through MBA, PGDM, and prestigious international postgraduate programmes.

Eligibility Criteria:
Candidates who have completed Higher Secondary (10+2 / PUC) or Equivalent with an aggregate of 40% or an equivalent CGPA are eligible.

BBA - Curriculum Structure

Semester I Semester II Semester III Semester IV Semester V Semester VI Semester VII Semester VIII
Business Management and Practices Business and Corporate Environment Advanced Business Accounting Logistics and Supply Chain Management Strategic Management Management and Cost Accounting Human Psychology at Workplace Financial Analysis and Reporting
Business Accounting Statistics for Managerial Decisions Global Business Management Financial Management Income Tax Law and Practices Goods and Service Taxes Corporate Governance and Sustainability Operations Research
Business Economics Organisational Behaviour Marketing and Services Management Human Resource Management Research Methodology Business Law Contemporary Marketing Artificial Intelligence for Business Decisions
Language across Contexts: Communication, Critique and the Self General English Venture and Start-up Management Personal Finance Advanced Corporate Financial Management / Consumer Behaviour / Compensation and Performance Management Econometrics for Managers / Integrated Marketing Communication / International Human Resource Management Business Analytics for Decision Making Dissertation
Kannada Sambhrama I Second Language Business Environment Aptitude skills for managers Security Analysis and Portfolio Management / Advertising and Media Management / Employee Relation and Engagement Fin Tech for Business / Marketing Analytics / Human Resource Analytics Advanced Research Methodology  
Prabandhan Koustubha Multidisciplinary course Advanced Spreadsheet Indian Knowledge System Internship Dissertation    
Foundational English Language Skills Personal Finance and Investment Planning Environmental Science          
Business Communication Understanding India            
Health and Wellness